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If you want to make money online, you have probably heard about selling on Amazon. Amazon is perhaps one of the most well-known platforms in the world.  

In 2021, the company had more than $279 billion in revenue in the United States alone. Of course, it would be great if you can get just a fraction of a percent of that revenue. 

Well, whether or not you’ve got an established business, you can sell products on Amazon. It’s true that there are a lot of people who are making 6 figures or more by selling on this platform. However, most sellers don’t earn this much. It’s not quick. It’s not easy as well. This is where The Wholesale Formula comes in. 

The Wholesale Formula is an online course that teaches people a new method of selling on Amazon. It is a proven, step-by-step system that lays out a plan to help you earn 6 to 7 figures every year on Amazon. 

However, is this course legit or is it a scam? Are Dylan Frost and Dan Meadors the real deal or are they a fraud? In this The Wholesale Formula review, you’re going to learn everything about TWF.  

But wait, what does TWF stand for? Well, it’s just short for The Wholesale Formula. 

What is The Wholesale Formula? 

First of all, what is the Wholesale Formula? Well, it’s an online course created by Dan Meadors and Dylan Frost that teaches people a new way to sell on Amazon. According to them, it’s the most comprehensive FBA wholesale training ideal for beginners and experienced Amazon sellers. 

It contains 5 modules of step-by-step video training that teaches students the exact approaches to grow, automate, and build an Amazon business.  

People also get access to The Resource Vault which contains action-oriented lessons and things people need to know to be a business owner and Amazon seller. 

The Wholesale Formula isn’t just a compilation of unorganized and random videos like on YouTube. However, it’s a step-by-step and well-crafted guide on how to sell on Amazon.  

When you join The Wholesale Formula, you’ll get access to: 

VA Launchpad 

It’s a mini-course that will teach you the ins and outs of managing, training, and hiring the best remote workers to run your business for you for as little as $4 an hour. 

The Business Owners Playbook 

It’s a mini-course created by Dylan and Dan that will teach you how to be a legitimate business owner, how to automate your business, hire employees, and assign value to your time. 

TWF Coaching 

Dylan and Dan’s most successful students and experts will guide you through their program and hold you accountable for taking action. 

You will get access to a group coaching call once every 14 days, lessons from your coach, goals, and action steps.  

Alumni Community 

It is a private Facebook group where TWF students can support one another and build partnerships, establish relationships, and share strategies.  

Dan and Dylan are extremely active in the group as well. It is a private group full of people who have sold more than $500,000,000 on Amazon. 

Who Are Dylan Frost and Dan Meadors? 

Dan Meadors is the co-founder of TWF. He is from Corbin, Kentucky. On the other hand, Dylan Frost is also the co-founder of TWF. He is from Middlesboro, Kentucky.  

Dan and Dylan are both co-workers. They worked together in 2011 at an online retail company that sold collectible card games.  

However, the company’s CFO quit. This made Dylan and Dan curious as to why the CFO made that decision. According to the CFO, he wanted to concentrate his time selling products online. 

After their ex-CFO introduced Dylan and Dan to retail arbitrage, the two spent a couple of months learning how to make it work. 

Dan and Dylan keep investing money into the business for 4 months and quit their full-time jobs to do Amazon full-time.  

The two were doing retail arbitrage in their first 3 years of selling on Amazon. Every year, they average $1 million in sales.  

In 2014, Dan and Dylan decided to do reverse sourcing wholesale. By 2016 and 2017, the two were already making $11 million in sales.  

For them, reverse sourcing wholesale changed the game. Today, they want other people to be as successful as them by following their strategies. 

What is Reverse Sourcing Wholesale? 

If you join The Wholesale Formula course, you will learn how to sell products on Amazon using solely their unique Reverse Sourcing Wholesale method. 

Whenever people hear the word “wholesale, they typically imagine the old-school wholesale model where a manufacturer would sell their products to a supplier, also known as a wholesaler. Basically, the purpose of a wholesaler is to be a middleman between the manufacturer and the retailer.  

So, an Amazon seller or retailer will have to go to the distributor to buy the products of a manufacturer at a higher price. Then, the seller will resell them at either a higher price or for a lower profit. 

When it comes to the reverse sourcing wholesale method, they teach people to get rid of the middleman distributor and go directly to the manufacturer to purchase their products for less and then resell them on Amazon for huge profits. 

Is it really that easy? Well, if it is that easy, everybody should be doing it, right? Of course, the reason why a lot of people don’t know about this is that it isn’t easy.  

You have to be good if you want a manufacturer to agree to directly sell you their product. This is what you will learn in The Wholesale Formula. You’ll learn how to establish relationships and offer value to manufacturers so that they agree to allow you to sell their products and offer you a good price on your products so you can make more money.  

What is Inside The Wholesale Formula? 

Just like other online courses out there, The Wholesale Formula is divided into 5 modules. These modules contain various lessons that will help you learn more about Reverse Sourcing Wholesale. 

Module 1: Getting Started 

The first module of the course is titled getting started. In this lesson, you’ll learn how to establish a solid foundation for The Wholesale Formula’s business model. They’ll walk you through the steps needed to start your business.  

Module 2: Product Analysis 

In the second module, you will learn how to efficiently and effectively analyze products on Amazon to figure out their potential profit to see if they are ideal for your business. 

Module 3: Scouting 

In this module, you will learn how to master their exclusive scouting methods of Super Targeting, Amazon Filtering, and Black Box Scouting. You’ll learn how to utilize these methods to discover a lot of ideal wholesale product opportunities quickly.  

Module 4: Value Propositions 

To greatly improve your account approvals, this module will teach you how to stand out and make yourself irresistible to manufacturers.  

Module 5: Sourcing 

In this module, you will learn the exact systems they utilize to negotiate lower rates, open wholesale accounts, and contact manufacturers.  

You’ll also learn how to forecast sales accurately to place precise initial orders and reorders to ensure you won’t miss a sale. 

Resource Vault 

The Resource Vault is where you’ll find all of the amazing lessons that are not included in one of the TWF core concepts. The vault, usually called TWF wallet, is full of supporting lessons that you might need while going through the program.  

Basically, it’s a one-stop shop for action-oriented lessons on how to use software, how to set up a business, what Seller Central is, how Amazon works, and much more.  

How Much Money Can You Make with The Wholesale Formula? 

According to the creators, The Wholesale Formula will enable you to earn money comfortably without struggling. The truth is that if you take the program seriously, you can earn as much as you can. 

On their official website, The Wholesale Formula claims that more than 420 individuals sold over $510,000,000. This is more than half a billion. Of course, this is a huge amount of money.  

This means that every attendant made an average of $1,000,000. However, you should keep in mind that individual sales are not the same.  

Does It Really Work? 

Of course, if you want to join the course, you probably want to know if it really works. This is a reasonable question. 

If you want to see case studies, testimonials, and screenshots, the main website of The Wholesale Formula is littered with them. They’ve trained thousands of Amazon sellers and a lot of them are extremely successful today.  

There are also a lot of reviews about this course online. Unfortunately, most of these reviews are by affiliates of the program. Thus, they always make the course look extremely good so they can earn money from it.  

It is extremely difficult to look for a completely objective opinion. However, one of the biggest things you need to consider is the price of the course.  

The Wholesale Formula is not that cheap. You need to invest a lot of money first before you can be successful.  

How Much Does The Wholesale Formula Cost? 

As of today, the price of The Wholesale Formula is around $2,497. This can be a bit expensive, especially if you’re just starting a new online business. Because of this, there’s another payment option that you can choose from. You can choose to pay $997 per month for 3 months.  

Even though it’s a bit more affordable upfront, the total cost of this would be $2,991. Thus, choosing the monthly payment option can be expensive in the long run. 

Still, a lot of people choose to purchase the course since they find it valuable. Most of them say that TWF is not a theory. It’s a tried-and-tested system that will teach you how to make a successful and profitable business on Amazon. 

In addition to that, you can also get support throughout the whole training.  

However, you should know that The Wholesale Formula is not always available. It’s only available once a year. Because of this, if you really want to join the program, you’ll need to check it out regularly to see if they’re open or not. 

Is The Wholesale Formula a Scam? 

Now that I’ve answered the question “what is TWF”, the next question to answer is it a scam? The answer is no. TWF is not a scam. It’s a legitimate course that will help you learn a lot about Amazon FBA and more. While it’s a bit expensive, TWF will provide a lot of value for you. Thus, it’s not a scam.  

Still, you should know that Dylan and Dan had made more money selling this course rather than in their Amazon stores.  


In my opinion, I don’t think that The Wholesale Formula is worth it. It is extremely expensive, especially if it is your first time opening an online business. It is simply not worth the price.  

Keep in mind that even if you learn from The Wholesale Formula, it is still difficult to make money with Amazon FBA. A lot of individuals end up wasting tons of money after following this business model. However, you’ll only see success stories on their website because they want to attract more students.  

I believe that the entire course is overhyped. It’s also frustrating that they only make the course available once a year. Basically, they’re using the FOMO method (Fear of Missing Out).  

As mentioned earlier, Dan and Dylan are making more money selling this course rather than selling on Amazon. This will tell you a lot about the program itself. 

So, is there a better option than The Wholesale Formula? Well, you should continue reading below.  

Better Alternative to Amazon FBA 

If you are new to online business, you might be wondering if there is a better way to earn money than Amazon FBA. Well, the answer is yes.  

I have tried a lot of business models out there. However, the most rewarding and easiest option is RAES.  

RAES is short for Ryno Inc’s Residual Asset Expansion System. Unlike Amazon FBA, you’ll have better chances of earning 6-7 figures with RAES.  

If you’re interested to learn more about RAES, check out Ryno Inc’s system.