Eye On PR

PRSA-LA KOS at USC on War on Terror
Coverage
Michael Parks, director USC
Annenberg
School and former editor, L.A. Times.
| April 23, 2002 | |||||||||||
| COVERING THE 'WAR ON TERROR' by George S. Mc Quade III West Coast Correspondent O'Dwyer PR |
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"The First Amendment guarantees us freedom of speech and press,
but not freedom of Access," Brig. General Andrew Davis, director of
PA, U.S. Marine Corps. told about 150 budding PR pros and USC journalism
students at the 12th Annual PRSA/LA Kenneth Owler Smith Symposium held
April 18.
"In this 'war on terrorism' the greatest tension is between the
military and the media. Sixty years ago journalists wore uniforms, but
were also subjected to censorship. We couldn't do that today," he
said. The event was sponsored by Nike and Manning, Selvage & Lee,
Media Distribution Services and the USC Annenberg School for
Communications. Other panelists included: Michael Parks, director USC Annenberg
School and former editor, L.A. Times and Norman Pattiz, Voice of America
board member and chairman/founder of Westwood One. "Speaking from my personal view, which is a little different from the military, I believe in the Persian Gulf War access was absolutely controlled," explained Davis. "What's different in the 'war on terrorism'? Past wars were like
a football game. You had a defense and offense, and you had boundary
line. For the media it was easier to cover. In terrorism, there are no
lines. This is truly the first international war," said Davis. Davis also admitted that 21st technology has impacted the military's
flow of information. "In the past, the press has relied on the military to beam a
satellite feed back to the stations, but today everyone has satellite
phones and CNN reporter Christine Amanpour is waiting for us to land our
troops. CNN, which has an audience of about 535,000 is allowed in to
cover the war, but we should be bringing in the BBC, which has an
audience of 300 million globally," he said. Davis said during the first strike 450 miles out from the Afghanistan
war, six reporters were allowed to cover it, and they were even invited
in the "war room" of the aircraft carrier the night before. "Reporters don't know the history of the military, and don't
understand the ranking or terminology," he said.
"Truth is the first casualty of war, and war matters, because
people died and people want to know everything," said Parks.
"Our job as journalists is to gather information and develop
opinions. The military gathers information and classifies it. What can
we publish? Everything! I'm not talking about troop involvement that
endangers lives," said Parks. "It's all about negotiation between the military and the press.
If we had done our job better in the press and if the government had
done its job in public affairs, I don't think we would have been so
surprised by the events on September 11th," said Parks. "The relationship between the press and the news media has
change over the last century. In the Korean War correspondents wore
uniforms. The Persian Gulf and the Afghanistan Wars are different
models. Changing technology has also changed the dynamics of war
coverage," Parks said. 'It's a war of
hearts and minds' "I look at the Middle East, where we broadcast seven hours day on short wave radio," said Pattiz. "It's not about war, but a war of hearts and minds. I was asked to sit on the board of governors to study the media war in the Middle East. I found disinformation, incite to violence, hate radio and journalist censorship.
"We came up with a plan to bring in sophisticated western
broadcast technologies with Voice of America, which broadcasts in 65
languages," he said. " President Bush came on TV last year and said 'Why do they hate
us?' It is because they don't know us and because they get their news
from government controlled news," explained Pattiz. "VOA is not a propaganda organization," he said. "We
are supported by taxpayers and we will broadcast where we need to
broadcast, unlike CNN that broadcasts in English, we go in 65
languages," he said. Safety of services is
paramount "In the initial days of the Afghanistan war, the pubic did need to know," said Davis. "However, we are obligated to safeguard the service men and women we serve. The public has the right to know everything, except information that endangers a mission or warriors. Those are daily tough calls. On the eve of the Afghan war six reporters were invited into the top-secret briefing rooms and all withheld information relating to the operation.," reported Davis. |
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| Responses: | |||||||||||
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Bill Huey, Strategic
Communications, Atlanta (4/24): After all, this country's Supreme Court has ruled that money is speech, because money buys access to communication channels. A wrongheaded but nevertheless rousing defense for access. As for Israel, it may be a democracy but it obviously does not have an analogue to the First Amendment. Yes, it is a war for hearts and minds, which is probably why the Saudis feel free to confiscate videotape from an NBC newsman (Dr. Bob Arnot) and even take his laptop computer. Do we condemn the Saudis and excuse ourselves, or do we make the difficult choices in favor of free speech? There is no right and wrong here, only choices based on commonly held principles. Unless we uphold those principles the Constitution is nothing more than a fairy tale told to children to keep them quiet at night.
Joel Leyden, Captain (res.),
Spokespersons Office, Israel Defense Forces - IsraelPr.com (4/24): But that respect, in some cases, turns to disappointment and frustration as TV production teams enter closed military zones. In their chase to be first in the TV ratings war - they jeopardize not only their own personal security but the security of the State. A closed military zone is established so that the media does not broadcast an army's operations to the enemy. It is a black and white issue called survival. The response that we hear from many reporters and producers is "we are doing our job." When the IDF starts "doing it's job" by pulling government press cards, confiscating video tape and sending warning shots over the heads of those who enter closed zones - they then complain about "freedom of press" and "what do we have to hide." The irony of the situation here in Israel is that we have absolutely nothing to hide in defending ourselves against barbaric and perverted acts of terrorism. The last thing we want to do is pull someone's credentials and equipment but we do have one thing to hide - the defense elements that translate into more security for our civilian population against Islamic terror suicide attacks. Israel is a democracy which embraces freedom of the press as much, if not more than the USA but as US Brig. General Andrew Davis writes: "The First Amendment guarantees us freedom of speech and press, but not freedom of Access,". In war - the media must respect and understand that the rules are different - this is not Hollywood, this is the literal survival of a democracy which is under an extreme physical and direct attack. |
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