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There are a lot of various ways to earn money online. One of the best ways to do this is to enter the digital marketing industry. Earning in this industry is pretty easy, especially if you know how to do it properly. 

Today, there are a lot of available digital marketing courses out there that can help teach you how to be successful in the industry. One of these courses is eCom Success Academy by Adrian Morrison. However, is it a good course at all? Can it help you achieve financial freedom online? Let’s find out. 

What is eCom Success Academy? 

If you’re searching for ways to earn money online, you’ve probably heard of dropshipping. This is particularly true if you’ve been researching digital marketing for a while. However, simply understanding dropshipping won’t be enough for you to be successful in digital marketing.  

Having the right knowledge and skill is the key to success. You need to learn more if you want to earn more. This is where eCom Success Academy comes in.  

It’s an eCommerce training course that specializes in dropshipping. The course will teach you how to use Shopify and other social media platforms as a medium in marketing.  

The course claims that if you learn from it, starting a business online will be a piece of cake. Learning various Shopify techniques offers the ideal results for a dropshipping business. With the help of eCom Success Academy, selling different product niches become a lot simpler.  

The course was created in 2015. Since then, it has helped thousands of online entrepreneurs. According to Adrian Morrison, the founder of the course, this training program allowed people to find financial freedom. He claims that his course has helped thousands of lives. 

What is Dropshipping? 

Before you learn the specifics of the course, you probably need to know what dropshipping is all about. With this, you can determine whether or not it’s ideal for you. 

For those who don’t know, dropshipping is a supply chain management strategy. In this strategy, you won’t hold any inventory. All you’ve got to do is to create a store online, look for products, upload photos of the products, and promote them. 

If a person purchases a product from your online store, you’ll directly buy it from the supplier and the supplier will ship it to your client.  

You make money by making up the product.  

With dropshipping, there are tons of moving parts to consider, from dealing with customer service and suppliers to setting up an online store.  

You can make a lot of money through this business model. However, you should know that you’ll get a lot busier as soon as you’re getting more and more customers. 

Who is Adrian Morrison? 

Adrian Morrison is the founder and creator of eCom Success Academy. Adrian was born in Madison, Mississippi. He graduated from the University of Mississippi.  

Unfortunately, Adrian failed the LSAT 3 times. Because of this, he could not get into law school. This is where he got into online marketing.  

Before starting an online business, Adrian was working at a car wash where he only makes $5.15 an hour. Adrian wasn’t happy with his life. He knew that he needed to make a change. Thus, he learned affiliate marketing from Anthony Morrison, his brother.  

Adrian got so obsessed with running YouTube and Facebook Ads and promoting a Netflix trial offer where he makes $30 for every person who signs up. Adrian worked non-stop for this. Eventually, he started making $30,000 a month through affiliate marketing.  

Since then, Adrian has consulted with multi-million-dollar companies and top social media influencers on Facebook Ads. Adrian was even invited by Facebook to their headquarters.  

According to Adrian, he has made as much as $21,000 in one day. He also claimed to earn $420,000 in his best month. He also claims that he earned $4 million with just 1 Shopify store. As of today, Adrian Morrison net worth is $1.5 million.  

Today, Adrian is sharing his strategies and techniques through the eCom Success Academy course. He claims that his course had helped more than 100,000 individuals. However, there is no way to confirm these numbers. 

How Does it Work? 

This Adrian Morrison Shopify course is just an online course that teaches dropshipping. In this course, Adrian will teach you how to start your own online business through Shopify using the dropshipping business model. 

The course will teach you everything, this includes scaling your store, creating Facebook ads, choosing a niche, and setting up your store.  

This course is ideal for individuals who want to make money online through eCommerce, specifically dropshipping.  

However, before you can find success in this business model, you’ll need to invest a huge amount of capital. Aside from the cost of the course, you’re also going to pay for things like Apps, Facebook ads, Shopify fees, and more. 

Inside eCom Success Academy 

Just like other online courses out there, eCom Success Academy is broken down into several modules. Right from the start, you get access to every single module as long as you’ve paid for the course.  

This enables you to learn at your own pace. It also offers you the flexibility of taking the course depending on your free time.  

As mentioned earlier, the eCom Success Academy is broken down into several modules. These modules include: 

Module 1: Shopify 

The first module of the course is Shopify. It’s the first thing you’ll learn in the course. Adrian goes over Shopify and will teach you everything you need to know about setting up a store.  

The course goes over everything you need to know about Shopify. This includes page structure, applications, promotional sales, and more.  

The first module is broken down into 8 lessons. These lessons include: 

  • Shopify QuickStart 
  • Shopify App Arsenal 
  • Building Your Brand 
  • Your Sales Page 
  • Promotion Strategies 
  • Dropshipping 
  • Shopify store setup 

Module 2: Sourcing Products 

The second module of the course will teach you how to choose your winning products as Adrian guides you through the thousands of options. This module will teach you the ideal products to sell and how to set up your orders.  

Adrian will go through different channels so you get a good feel for every item. This enables you to choose a product that you’re most comfortable with. This module is broken down into 12 lessons. These lessons include: 

  • $1 Fulfillment 
  • Alibaba 
  • Sourcing to Scale 
  • Unique Products 
  • teelaunch 
  • Fulfillment Services 
  • Negotiating Prices 
  • Dropshipping Template 
  • Finding the Best Vendors 
  • Best Selling Products 
  • Vendor Feedback 
  • Aliexpress 

Module 3: Facebook 

Compared to other modules in the course, this module is perhaps the longest of them all. Module 3 contains more than 60 lessons. In this module, Adrian will teach you the ins and outs of Facebook marketing.  

This module also includes the personal strategies that Adrian uses for Facebook marketing. According to him, some of these strategies are unconventional. This course will teach you how to maximize your chances for success. This includes a/b testing, keyword selection, finding your target audience, and much more.  

Some of the popular lessons included in this module are: 

  • Facebook Quick Start 
  • Advanced Split Testing 
  • Ads Kill or Scale 
  • Facebook Ad Bidding Strategy 
  • Writing an Ad 
  • Facebook’s Pixel 
  • Facebook Audiences 
  • Advanced Targeting 
  • Facebook Ad Targeting 
  • Ad Objectives 
  • Facebook Ad Types 
  • Facebook Fan Pages 
  • Marketing Setup 

Module 4: Email Marketing 

This is the fourth module of the course and it will teach you how to collect the email of your customers.  

Email marketing offers you the chance to send automated emails to your clients to get repeat orders, upsells, or repeat business. It offers you the chance to establish a relationship with your client and build up your brand loyalty. You can even ask for suggestions on how you can improve your product or reviews of your product.  

In this module, Adrian will teach you how to utilize MailChimp. This is perhaps one of the easier and cheaper platforms for email marketing. Adrian also offers templates that you can utilize.  

Module 5: Building Your Team 

Once your online store is becoming more profitable, you’ll need to hire a team that can help you. This is where VAs come in. VAs (Virtual Assistants) are employees that can take over a couple of the mundane tasks of dropshipping. This can include handling customer service.  

Also, you want to hire a VA that can take the day-to-day purchases and then place the proper orders to the supplier.  

As a business owner, you need to focus on finding new products and studying the competition. Of course, you won’t be able to do this if you are filled with tasks such as dealing with customer service.  

When hiring VAs, Adrian recommends using Upwork.  

Module 6: Project Management 

Module 6 is simply the continuation of module 5. After you build your team, the next thing you need to do is to manage them. In this module, Adrian will teach you how to utilize various software to help you manage your employees. One of the software is Asana. 

Module 6: Long-Term Exit Plan 

Adrian is one of the very few people out there who teaches students how to exit a business when everything goes wrong.  

Module 6 is also the shortest module in the course. It only has 2 lessons. However, it’s one of the most important modules in the course. Adrian will teach you how you can sell your business and move on to your next journey.  

Even if you plan to keep your business running for a long time, this module offers excellent information. The lessons included in this module are: 

  • Assets that add value 
  • Profit and loss formula 

How Much Does It Cost? 

If you’re planning to join this course, then you should be ready to spend $2,495. That’s a one-time payment. This means that once you pay the fee, you’ll get full access to the course for life.  

Because of this, eCom Success Academy is perhaps one of the most expensive online courses out there.  

Fortunately, there’s an option that you can choose to lower the price. Instead of paying $2,495 upfront, you can choose to pay a monthly payment of $997 a month for 3 months. Keep in mind that if you choose this option, you’ll be paying more in the long run since that’s a total of $2,991.  

Is eCom Success Academy a Scam? 

The short answer is no. This course is not a scam. It’s 100% legitimate. Adrian Morrison is a well-known and successful marketer. Everything that you’ll learn in the course comes from experience for Adrian.  

However, you’ll find that some people will call this course a scam due to its high price. Still, you can’t call it a scam since it offers value that you can use to make yourself successful in the industry. 

Is eCom Success Academy Worth It? 

The answer to this question depends on you. Keep in mind that $2,495 is a lot of money. It’s quite expensive for an online course, especially when you consider that you can use that money instead for your startup capital.  

In my opinion, this course is simply not worth it. You can probably find some of the lessons on this course for free on YouTube and Google. The only advantage of this course is that the lessons are organized and already researched for you.  


So, do I recommend eCom Success Academy? Well, if you’re really interested in starting a Shopify store and you don’t know where to start, then you should go for it. This is especially true if you don’t have any problems spending $2,495 for a course.  

On the other hand, if you’re still not sure about dropshipping, my suggestion is that you should avoid this course at all costs. Don’t waste money on something that you’re not interested in.  

Perhaps you want an alternative to dropshipping with a better chance for success.  

Alternative to Dropshipping 

If eCommerce isn’t your cup of tea, but you’re still looking for ways to make money online, then you’ve come to the right place.  

Just like Adrian, I was working a boring 9-5 job before. I was only earning enough to survive. However, everything changed when I found out about RAES. 

So, what’s RAES? RAES is simply short for Ryno Inc’s Residual Asset Expansion System. With RAES, I am able to earn 6 to 7 figures online. Even while writing this review, I’m still earning money with this system. 

If you’re interested to learn more about RAES, check out Ryno Inc’s system.