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If you’ve been considering starting a career in lead generation, then you probably know how difficult it is. Luckily, there are tons of online courses out there that promise to help.  

One of these courses is Bossless Forever. It’s a local lead generation course that promises to help you build a successful business without needing a boss or traditional employment. However, is it legit? 

In this article, we’ll be taking a closer look at Bossless Forever to determine if it’s the best local lead generation course out there or just another scam. 

What is Bossless Forever? 

Bossless Forever is an online course designed to teach individuals how to build and grow their local lead generation business from scratch. Aimee Ball, a well-known entrepreneur and marketing expert, created it and promised to share her proven strategies and techniques for generating leads and building a successful business without needing a boss or traditional employment.  

The course covers everything from identifying profitable niches, generating leads, building a website, and attracting clients. Students will learn how to create and implement effective marketing campaigns, negotiate with clients, and scale their businesses to achieve long-term success.  

The course is self-paced and includes a variety of video lessons, worksheets, and other resources to help students achieve their goals. 

Who is Aimee Ball? 

Aimee Ball is the founder and CEO of Tech Leverage and Calibr8 Technology. These companies are the parent company of Bossless Forever. 

For those who don’t know, Calibr8 specializes in web consulting for local and small businesses. They help entrepreneurs looking to achieve success in selling their services or products online. 

In addition, Aimee is also a well-known industry speaker and consultant. She’s a strong advocate for utilizing technology to improve business success. She works in various industries, including business growth, sales training, social networking, and digital marketing.  

Furthermore, Aimee also has a YouTube channel about lead generation.  

How Does Bossless Forever Works? 

The Bossless Forever online course is designed to provide students with a comprehensive understanding of the local lead generation and how to build a successful business in this field.  

The course is entirely self-paced, meaning you can access the content anytime and work through the lessons at your own pace. The course includes a variety of video lessons, worksheets, and other resources to help students understand the concepts and implement them in their businesses. 

You will learn how to identify profitable niches, generate leads, build a website, create marketing campaigns, negotiate with clients, and scale their business for long-term success.  

Additionally, students will have access to a private community of like-minded individuals to network with and get support from.  

What is Inside Bossless Forever? 

The Bossless Forever online course is packed with valuable content that covers every aspect of local lead generation business.  

The course includes video lessons that are broken down into five comprehensive modules.  

One thing to note is that before joining the course, you must watch Aimee’s webinar. In this webinar, Aimee will give you a summary of the course.  

Once you’re done, you must schedule an appointment with Aimee. During this meeting, you’ll need to share details about your business to determine if Bossless Forever is a good course for you.  

Module 1: Niche Selection 

Niche Selection is the first module in the Bossless Forever online course, which focuses on teaching students how to identify profitable niches in the local lead generation business. 

The module covers the importance of niche selection, the different types of niches, and how to choose a niche that aligns with one’s skills, interests, and goals. 

In this module, Aimee recommends need-based businesses since they guarantee a steady stream of demand from the market. These businesses include tree-cutting services, carpet cleaning, appliance repair, and more. 

Module 2: Proper Due Diligence 

In this module, Aimee teaches students the critical importance of conducting due diligence in the local lead generation business.  

You will learn how to thoroughly research potential clients and assess their needs, goals, and pain points to determine how they can best serve them. 

Additionally, students will learn how to evaluate the profitability of potential clients, determine the most lucrative pricing strategies, and identify potential roadblocks or challenges they may face when working with clients.  

Module 3: Traffic and Lead Generation 

The third module in this course is called Traffic and Lead Generation. In this module, Aimee will teach students how to generate high-quality leads for their local lead-generation business.  

In this module, students will learn the fundamentals of online traffic and lead generation, including the different types of traffic and lead generation methods and how to leverage them effectively. 

In addition, you’ll also learn how to use Weebly. For those who don’t know, Weebly is a beginner-friendly site builder. If you don’t know anything about building a website, don’t worry. Using Weebly is as simple as drag and drop. Thus, you can focus your efforts more on lead generation. 

Module 4: Prospect Clients 

In this module, you will learn how to identify and target potential clients, create compelling sales pitches, and overcome objections to win them over. The module covers the different types of clients, including small businesses, service providers, and contractors, and how to tailor the approach to each type.  

Students will also learn how to create a professional website and portfolio showcasing their skills and services and how to use cold emailing and other outreach methods to connect with potential clients. 

Module 5: Monetize Business Owners 

This is the fifth and final module of the course, which focuses on teaching students how to monetize their local lead generation business and create sustainable revenue streams.  

In this module, students will learn how to price their services effectively, create scalable business models, and develop long-term client relationships.  

According to Aimee, you need to keep it simple. She doesn’t recommend a fixed rate for every lead or client acquisition. Instead, Aimee suggests you choose a constant fee per month. With this, you can guarantee a stable monthly income.  

Coaching Program 

Once you finish the course, Aimee will invite you to join her coaching and mentorship program. This will allow her to personally guide you through starting your local lead generation business.  

Who is Bossless Forever For? 

Bossless Forever is designed for anyone who wants to start a lead-generation business and generate local leads using digital marketing techniques.  

This course is ideal for those willing to invest time and effort into building a successful business and are committed to learning and implementing the strategies provided in the course.  

The course is suitable for beginners who have no prior experience in lead generation, as well as those who have some experience but want to improve their skills and expand their knowledge. 

How Much Does Bossless Forever Costs? 

One of the things I hate about this course is how Aimee keeps the program’s cost a secret. I might even consider this a huge red flag.  

However, Aimee has a reason why she doesn’t want to discuss her program’s price. Aimee says she doesn’t want people to join her program if they’re worried about the monthly fee.  

In addition, Aimee also claims that she constantly adds new lessons to the course. This means the price also changes constantly due to the added new modules.  

After some research, I found out that some students paid an average of $4,000 to enroll. This is extremely expensive.  

Some students also reported that they could pay a monthly fee of $299 for 20 months. 

Can You Make Money with Bossless Forever? 

Yes, it is possible to make money with Bossless Forever if the strategies and techniques taught in the course are implemented effectively.  

The course is designed to teach students how to generate local leads for businesses using digital marketing strategies, which can be a lucrative business model if appropriately executed.  

However, it’s important to note that success is not guaranteed, and results will depend on the effort and dedication put into implementing the strategies taught in the course. 

 As with any business opportunity, it’s essential to thoroughly research and weigh the potential risks and rewards before investing time and money into Bossless Forever. 

What I Like About Bossless Forever 

Legit Business Model 

One of the reasons why I like Bossless Forever is because it’s a legitimate business model that has proven successful for many people. Local lead generation is a growing industry, and businesses always need high-quality leads to grow their customer base.  

The Bossless Forever course offers a comprehensive and practical approach to building a successful local lead generation business. 

Overall, the legitimacy of the business model, combined with the quality of the course content, makes Bossless Forever an excellent choice for anyone looking to start a local lead generation business. 

Real Success Stories 

Another reason why I like Bossless Forever is that there are real success stories from people who have taken the course and implemented the strategies taught within it. A quick search online will reveal numerous testimonials and case studies from students who have used the Bossless Forever methods to build successful local lead-generation businesses. 

Aimee Knows What She’s Doing 

Aimee Ball is a legitimate professional with extensive experience in the digital marketing and lead generation industries. Her successful business owner and consultant background gives her the credibility and expertise to teach others how to build and scale profitable businesses.  

Additionally, Aimee’s commitment to her students is evident in the course content and the ongoing support she offers through webinars, Q&A sessions, and private coaching. 

What I Don’t Like About Bossless Forever 

Hidden Enrollment Fee 

One potential reason someone might dislike Bossless Forever is that the course pricing may not be as transparent as some students would like.  

This lack of transparency can lead to unexpected expenses and may make it difficult for some students to budget and plan accordingly.  

Additionally, some students may feel that the course fee is too high compared to other courses in the local lead generation space, which can also impact their decision to enroll.  


Another reason why I’m not too fond of Bossless Forever is that it’s expensive. Compared to other courses in the local lead generation space, the course fee may be higher, which can be a barrier to entry for some students.  

Additionally, some students may feel that the course fee does not align with the perceived value of the course materials or that they could achieve similar results with other, less expensive courses. 

It Takes Time 

Building a successful lead generation business is not a get-rich-quick scheme and requires effort, time, and dedication to achieve the desired results.  

Some students may become frustrated if they don’t see immediate results, and it may take time to build a client base and generate a steady income stream.  

Therefore, if someone is looking for a quick and easy way to make money, there may be better options than Bossless Forever. They may need to explore other opportunities that align better with their expectations and goals. 

Is Bossless Forever a Scam? 

So, is Bossless Forever a scam? The simple answer is no. 

The course has received positive reviews and testimonials from students who have reported success in generating leads and building their businesses. The materials included in the course are comprehensive.  

These factors indicate that Bossless Forever is not a scam but a legitimate business opportunity for those interested in building their skills and knowledge in the local lead generation industry. 

My Opinion – Bossless Forever 

I recommend Bossless Forever to individuals interested in starting a lead generation business because the course provides comprehensive materials and strategies for generating local leads using digital marketing techniques. 

However, it’s important to note that while Bossless Forever can be a great way to start a lead generation business, there are other better ways to make money online, depending on an individual’s skills and interests.  

Exploring different options and thoroughly researching before investing time and money into any business opportunity is always wise. 

Better Alternative to Lead Generation 

While Lead Generation is a popular and profitable business model, other options, such as Ryno Inc’s Residual Asset Expansion System (RAES), are available.  

What sets RAES apart from lead generation is that it allows entrepreneurs to build a scalable and sustainable business that generates long-term passive income. RAES focuses on building a portfolio of digital assets that can generate income for years.  

If you want to learn more about RAES, check out Ryno Inc’s system.