|
 Marketing,
Publicity, PR and news coverage you can see!
| Does
your company have a revolutionary product or service that is just waiting to be
discovered? At
MAYO Communications we use a variety of proven tactics to let the world
know about your company, products and services. Whether it is the apparel, fashion,
food, retail or manufacturing industry we find trades, media and business partners
to match your company growth goals. Our business startup resources and opportunities
can not be matched. We work within you budget and help you expand. From counterterrorism
to just creating a buzz on the Internet for eCommerce we have a niche in media
coverage! Our
company provides public relations and marketing communication services that are
global. We don't guarantee news coverage, we just get it. MAYO
Communications has the edge, because we have media relationships no one can match.
We attend media workshops and write about the latest trends and changes in the
industry. It is no wonder MAYO Communications is your best choice when it comes
to attracting media. Our editorial contacts exceed 400,000, updated daily. |
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President
Aida Mayo and V.P. George McQuade |
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| Your
Extreme B2B, B2C Publicity and News Partner!
Our mission: To
become California's and the nation's leading full service public relations and
marketing communications firm, offering award-winning employee and crisis communications
programs. Media training is essential. We coach before each TV, Radio or print
interview so you can concentrate on your company messages not the media. |
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At MAYO Communications we are well aware of the differences between public
relations and advertising. We focus on getting people to actually talk about your
products or services in third party endorsements. Our programs will launch your
company into the public eye of local, national, and international markets. Before
you know it your business will be noticed everywhere. You'll be seen in numerous
newspapers or on television. Your products will be talked about on radio newscasts
and in every shape and form on the Internet. In the end you become a new source.
The MAYO difference comes from the notion that MAYO offers the personal
touch you can NOT find anywhere. We do what's good for the client, NOT the agency.
We're not afraid to say NO to a client when a media or public affairs campaigns
won't work. MAYO illustrates how it will work, if it makes sense. We also make
sure you're ready by brushing up on media training right before your interviews.
It's the old
saying "what's a BLT without MAYO?" The same applies: "What's
a campaign without MAYO Communications?" |
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| Vice President
George McQuade, President Aida Mayo Mc Quade with sons James, 9 and Kevin, 12
vacationing in Argentina. | |

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Vice President George McQuade
is a Public Relations Society of America board member of the Los
Angeles Chapter and is serving his third year on the PRSA publicity
committee. McQuade is also a board member and the official photographer of
the Entertainment Publicists Professional Society (EPPS).
George is an award-winning entertainment,
government, and corporate communications expert. He is also a, journalist and
multimedia public relations specialist. For the last three years, McQuade has
been the West Coast Correspondent for Jack O'Dwyer Publications (www.odwyerpr.com),
an inside look on publicity, public relations, marketing communications and agencies
in the U.S. George is
vice president of new business and media relations at MAYO Communications, a public
relations and publicity firm he founded, where he led a successful media campaign
to convince the MTA to provide the funds needed to complete the 710 Freeway project.
He was previously the Media Relations Director at Cerrell Associates, Inc, a leading
independent public affairs and political lobbying firm in Los Angeles.
In 1998, George launched Linux Mandrake
Operating Software on the same day RedHat (1st distributor) went public. Stocks
skyrocketed from $9 a share to $109 in two hours. Linux was awarded the "Product
of the Conference" and "Product of the Year," at the San Jose Conference. McQuade
has been behind and in front of the camera for more than a decade. He has covered
high-profile court cases such as the Zsa Zsa Gabor Cop slapping trial, to the
attempted murder trial of Actress Theresa Saldana and Charles Keating and Michael
Milken trials.
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| George McQuade,V.P. with sons James,
9 years and Kevin, 12. |
George
is
a past member of the Southern California Radio and TV News Association and
Motor Press Guild. Mc Quade has 15 years of award-winning TV and radio
news experience. He is currently a Cub Scout Leader, President of Woodside South
Homeowners Association, and West Valley Police
Block Watch Captain. Mc
Quade received his Bachelor of Arts degree, with a double major in broadcast communications/journalism,
from Western Washington University, Bellingham. He is a nationally acclaimed photographer,
and received his technical training at the U.S. Naval School of Photography, where
he was given a secret clearance in the USNR and was stationed at Whidbey Island,
Wa. His first job in the public relations arena was as a media consultant
for the Southern California Association of Governments (SCAG). Previously,
George worked in the SoCal Gas Company's news bureau handling media relations
and crisis communications, including the 1994 Northridge earthquake, which destroyed
his home. |
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| George McQuade, VP, always catches
the big ones in fishing and public relations |
During 1992, McQuade covered numerous
police and city hall stories as a radio and TV news reporter and anchorman in
both Washington State and California. McQuade receive a "Silver Gavel"
award from the American Bar Association in 1985 for his trial and election coverage
of a judge, who was tough on crime. He also worked in radio, providing live reports
from his L.A. City Hall office on everything from earthquake damages to the Rodney
King beating and the firing of Police Chief Daryl Gates. Later, he became a network
correspondent, covering the LAPD officer's beating trial live in Simi Valley to
the L.A. Riots in South Central Los Angeles that followed for UPI Radio and CBS
radio Networks and the aftermath for KNX and KFI. On
his days off he worked for ABC Entertainment Radio Network covering President
Clinton's fundraising concert with Barbara Streisand to music controversy of Milli
Vanilli. George was also one of the two original writers for KNBC's "Today
In LA," Los Angeles' first 90-minute weekend newscast. In 1998,
George was awarded "Best Crisis Communications" and "Best Web Site" awards from
both the Public Relations Society of America (PRSA) and the International Association
of Business Communicators (IABC), Los Angeles chapters.
McQuade
also took charge of successful employee communications and environmental campaigns
for the minority diversity division, which included updates on community earthquake
repair, natural gas vehicles, fuel cells, and environmental remediation and cleanup
projects. From 1995-1999, he was director of public relations at the Housing Authority
for the city of Los Angeles, where he assisted the U.S. Dept. of Housing and Urban
Development in creating political and media support for multifamily, Section 8
and low-income housing projects. The California State Firefighters Association
presented him with a Medal of Valor and the Los Angeles City Council called him
a hero for rescuing noted UCLA Medical Center Cardiovascular Radiologist Doctor
Scott Goodwin from his burning truck. George is also a hero to his Argentinean-born
wife, Aida, and two sons, Kevin and James. The family resides in Winnetka, California.
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| MAYO
Communications success starts with the family and we believe people who have harmony
at home are successful at work. We also believe it is critical to take time off
to be with the family and enjoy each on vacation.
(left to right) Aida Mayo McQuade, president George McQuade, vice president, Kevin
(12) and James (9) on vacation in January 2004 in Bariloche, Argentina. |
During
the utility's reorganization, he created the Employee Grapevine, a dial-in-radio
newscast, which became an overnight phenomenon and recorded 18,500 calls in four
weeks. The program received a PRSA award Prisms award from 1995 - 2001. | |
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Dan Lai, who goes to great heights on and off the job! |
Prior to joining Stoorza, Lai headed the communications efforts for the Wisconsin
Area Health Education Center (AHEC) System. With Wisconsin AHEC,
he handled media
relations and internal communications, produced a quarterly statewide newsletter
and gave the organization its first presence on the World Wide Web. Lai
also previously worked for the Housing Authority of the City of Los Angeles’ public
relations department writing and editing news releases, annual reports, employee
newsletters and shooting photography of external and internal events. |
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Dan Lai is an account executive
in the Medical, Life Science and Technology Division of MAYO Communications. He
is based in San Diego, CA, where his wife is a general physician. Lai’s background
in public relations includes non-profit and federally funded organizations as
well as agency experience. He has strategically implemented regional and
national public relations and marketing campaigns for clients in the healthcare
and biomedical fields.
Before joining MAYO Communications, Lai worked for Stoorza Communications supervising
day-to-day media relations for I-Flow Corporation and was also responsible for
Scripps Clinic, 1-800 CALL DOC and I/O Software. He produced a video news
release for Unilab Corporation, receiving national coverage for a new cervical
cancer screening process. Lai has also assisted in the highly successful
national launch of Quidel Corporation’s QuickVue Influenza Test during the 1999-2000
flu season. Lai holds a master’s degree in professional writing
from the University of Southern California and a bachelor’s degree in English
from the University of California, Berkeley. | |
|

| Michael
Turner, President, Bearsworth Communications-a MAYO partner |
Michael
Turner has
a master’s degree in journalism and mass communications from Iowa State University
and a bachelor’s degree in radio, television, film, and journalism from San Diego
State University. He is an adjunct professor of communications at the University
of Phoenix. Photo
coming: |

Michael is President of Bearsworth Communications, Inc., a Los Angeles-based public
relations and marketing firm. He has more than 30 years of marketing, public relations
and fundraising experience. Prior to establishing his company, Michael was Director
of Public Relations and Marketing for the Los Angeles Jewish Home for the Aging,
the largest residential care facility for the elderly in the Western United States.
He held that post for seven years. Other positions include: Director of Program
Marketing at KCSN-FM (California State University, Northridge) and Director of
News at KFJM and KFJM-FM (North Dakota).
Michael
serves on the boards for the Los Angeles chapters of the Public Relations Society
of America and the Sales and Marketing Executives International. He is also active
with the Los Angeles chapter of the Association of Fundraising Professionals.
Michael is past president of the Public Communicators of Los Angeles, Print, Interactive,
Radio and Television Educational Society and the Healthcare Public Relations and
Marketing Association of Southern California.
He
has published articles in national trade journals and delivered presentations
at national and regional conferences on Creating Media Buzz for Your Business,
Crisis Communications, Reputation Management, Media Relations
for Special Events, Building a Successful Fundraising Program, and
Developing Effective Marketing and Public Relations Programs.

Dawn
M. Pace QUALIFICATIONS: - Former reporter with public
relations experience
- Solid media relations and placement skills "
- Strong
writing and editing skills "
- Ability to quickly learn and translate terminology
for general consumption
- Proficient in Microsoft Office
- Bilingual
-Spanish/English
Former Account Executive, Cerrell Associates Inc.,
Los Angeles, CA August 2002-January 2004 Dawn specializes in print media,
nonprofit, political and environmental campaigns. As a graduate of Ithaca
College, Ithaca, NY (1996) Bachelor of Arts in Journalism, minor in politics
She also has experience as a working member of the press. Dawn was
the Managing Editor/Reporter, Eastern Group Publications and work on the desk
of City News Service, Los Angeles Bureau. 
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