Press Release
For Immediate Release
Monday, October 11, 2010


Social Media Workshop “How To Create A Buzz For your Film”

“Engaging film enthusiasts about your movies and projects is critical,”
Panel Moderator George Mc Quade, V.P. MAYO Communications
at 6th Annual LA Femme Film Festival, Hollywood, CA


Hollywood, CA MAYO Communications announced today it is sponsoring the first social media workshop at the 6th Annual La Femme International Film Festival, October 16th, 10 AM  to Noon, Hollywood, CA,  The four-day event  (Oct. 14-17th), will be held at the Renberg Theatre, 1125 N McCadden Place, Hollywood, CA,  90038.

“Now that you have your film completed, trailer, website and traditional media, don’t forget to engage your biggest fans via social media,” said George Mc Quade, social media workshop moderator. “Engaging film enthusiasts about your movies or projects is critical to a successful campaign. This year the Film Festival is presenting a timely social media workshop to help filmmakers optimize content and buzz about their movies projects.”  The seminar “How to market and sell your film” is expected to be sold out.

The two hour program and film media workshop panel features actors, directors, producers, webisode producers, SEO experts, Online social media experts, film publicists with cutting edge techniques for brand awareness, better ROI and tracking of films with little or no budgets. The workshop is for beginners and the experienced. 

The panelists, who will offer social media insider tips about Online tools for film marketing will include:

Henna Merchant - the Principal of Clicked Digital PR & Marketing Communications, an agency that combines digital influence, social and traditional media, public relations, and marketing to produce a persuasive communications mix. Clicked experience extends across many industries ranging from emerging online technology start-ups to real estate brokers, medical real estate developers, and nonprofits.

Kristina Hughes (SAG / AFTRA) - actress, entrepreneur, author, producer, casting coordinator and publicity director. Kristina is the co-founder of Holdon Log - "The Standard in Performer Organizational Tools"; the leader in business and marketing products and services for the Entertainment Industry. Kristina's acting credits include appearances in numerous network, studio and independent projects like Boston Legal, Old School and Green River. Look for Kristina in the soon-to-be-released interpolated rotoscoped film, Helicon and the mega-hit series The Resolve and Vegan 101.

Brian Vermeire (AFTRA) wears many hats in the Entertainment Industry as a writer, producer, executive producer, host and actor for various networks/production companies such as FOX, The Disney Channel, The Family Channel, Vin DiBona Productions and HombreTV.

Brian is also a respected stand-up comedian known in the Los Angeles market as the "sharp and witty comedian with a 'late night-style' talk show host appeal." Brian performs stand-up comedy which often "hysterically lampoons current events with amazingly twisted, skewed and off-kilter punchlines." You can catch Brian playing to crowds at major comedy clubs such as The Comedy Store, Caroline's and The Ice House.

Brian is the CEO of Holdon Log ~ the Entertainment Industry's number one provider of organizational logbooks and Webware ( for performers. Brian has traveled as a seminar leader or guest speaker for SAG Conservatory, SAG Foundation, The Actors Center, National Conservatory of Dramatic Arts, VOICE 2010, The Image Awards, The Actor's Network, Acting Success Now, The Actors Fund, Children in Film and many more.

Amber J. Lawson, who manages the comedy channel at and has thus overseen as executive producer comedy shorts by Landline TV, original content like Date A, and the second seasons of The Crew and Old Friends. Prior to Babelgum, Lawson was VP of Programming at Mania TV and a comedy producer with National Lampoon. But while Lawson clearly knows funny, she focuses here on less funny topics like social TV, what she looks for in a prospective new project and how web video has created a renaissance of creativity. Lawson can show you how to make your video trailers go viral Online.

Babelgum Film Channel allows you to explore films from all corners of the world. Whether you're into features, shorts, documentary, fiction or animation you'll find the best in established and upcoming talent on Babelgum Film. Tune in to exclusive online premieres, go behind the scenes of international film festivals and watch in-depth interviews with your favorite movie stars. There's more than 800 hours of hand-picked films and film-related programming on the site. Babelgum’s films products feature action and adventure, animation and anime, classics, comedy, clips and interviews, documentary, drama, horror and thriller short films.

About La Femme International Film Festival

For more info, schedules, events, parties and to attend the media workshops and festival activities visit


About MAYO
MAYO Communications ( is a full service marketing communications and PR firm with offices in San Diego and New York, serving celebrity, corporate and nonprofit clients. The MAYO niche: Media placement, media training and social media. “We don’t guarantee media, we just get it!”


[Editor’s Note: For advanced interviews and images on social media workshop Oct. 16, 2010, 10 AM - Noon, please contact Aida Mayo or George Mc Quade at 818-340-5300 or 818-618-9229. Email]