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818-340-5300
TO:
THIS IS A SAMPLE & REAL MEDIA PLACEMENT REPORT
FROM: Aida Mayo, President
DATE:
February 23, 2009
RE: Media Report: “2009-10 LAEDC Economic Forecast/Industry Outlook”
Below
is a summary of the various media placement MAYO Communications & MAYO PR
earned in promoting the embargoed “2009-10 LAEDC Economic Forecast &
Industry Outlook
and event Feb.18, 2009, at the LA Marriott, Downtown.
Despite February TV Sweeps month, previews
of the Oscars nominees and other
breaking news MAYO earned blockbuster media coverage.
Media coverage included:
TELEVISION
·
·
·
KABC-TV ran the story on its newscast and posted it on its KABC-TV website
· KCBS-TV/KCAL-TV 9 both aired the story on the 2008 Economic Forecast on its evening and morning shows.
· KVEA-TV 34 Univision LA Inc.’s Spanish speaking tourism spokesman and ACT-1’s recruiter attending the Forecast who talked about the event in Spanish
·
RADIO
· KNX 1070 AM News interviewed Jack Kyser in a 10 minute segment (10 min.) four days before the event, and aired stories the morning of the Forecast. He also interviewed the panelists of the event for regular newscasts. Frank Mottek, host of KNX Business Hour, also was the event MC. He ran recorded and live stories throughout the day. Various stories were posted on its website www.KNX.com.
·
KFWB 980 AM News conducted interviews
with Jack Kyser in advance of the event, and aired a series of stories in the
morning and afternoon. The story was also posted on the KFWB website at: www.kfwb.com. KFWB 980 AM is the number one all
news radio station, has three million listeners during rush hour.
·
·
KPCC 89.3 FM News did interview panelists live, and sent a reporter
to the event interviewing Jack Kyser and Nancy Sidhu.The
story aired on the morning and afternoon newscasts. It was posted on their website.
KPCC is the flagship station of Southern California Public Radio. Story was fed
to NPR and Statewide NPR out of
· KCRW Public Radio interviewed Jack Kyser in advance of the Forecast and Event and aired the story on the morning news shows.
·
· Los Angeles Daily News (circ: 200,570) business editor conducted interviews with LAEDC staff and Chief Economist Jack Kyser to write an advanced story and post event news items for the Los Angeles Newspaper Group. The story was published in the business section on the morning of the event. Additionally, it was posted on its website www.dailynews.com. The Los Angeles Newspaper Group, which has a circulation of more than one million (8 newspaper members.)
·
LA Opinion- The business editor
interviewed Jack Kyser and focused on several issues housing, jobs and economy
with Latino angles. MAYO sent photo highlights of the event to the photo
editor. LA Opinion is the largest and most influential Spanish newspaper in the
Country.
·
Associated Press – ran rewrites of
the LAT and LA Daily News story and interviews of Jack Kyser and ran a brief Forecast
story globally. AP features a massive digital network, a continuously updated
online news service, a television news service and one of the largest radio networks
in the
·
Reuters Wire Service – Reuters published
the story on the Forecast 1 min. after
·
City News Wire Services published
numerous news advisories, and updates leading up to the day of the event. They
also wrote 400+ word wire story for media members on the forecast and distributed
one minute after
·
E-F-E Spanish International Wire service
ran highlights of the forecast focusing on
·
Daily Variety Magazine the
film writer interviewed Jack Kyser on runaway TV and film production, forecast
of jobs and economic impact of the labor challenges
(SAG) and the forecast
for
·
Hollywood Reporter interviewed Jack
Kyser and published the Hollywood Film and TV production emphasis in a story published
one minute after
· Backstage Magazine, the interview and Forecast was published in the entertainment magazine and website Backstage. (www.Backstage.com).
· Women’s Wear Daily- published a story on industry woes, and other economic issues. The fashion issue focuses on any aspect of the apparel and accessories markets, including ready-to-wear, market overviews, fashion trends, retailing updates and business issues. Women's Wear Daily is available on the World Wide Web at http://www.wwd.com Circ. 86,884
· Black Enterprises, NY- Kristopher Hanson wrote an advancer and attended to write a Sunday piece in the LB Press Telegram and NY’s Black Enterprise. LB Telegram is a Los Angeles Newspaper Group member.
· Real Estate Journal- sent a staff writer to the Forecast event for a story in its monthly publication on real estate.
·
LA Business Journal published a story
the morning of the event on its breaking news website, and sent its political
writer to the event and wrote a story for the
· San Fernando Valley Business Journal also sent a business reporter to the event focusing on SF Valley business impact. SFBJ analyzes and examines the trends in the leading valley industries, including manufacturing, health care, real estate, banking, technology and entertainment. San Fernando Valley Business Journal is available on the World Wide Web at http://www.sfvbj.com. Cir: 10,300.
· Los Angeles Downtown News published the Forecast and a highlight to the downtown forecast Jack Kyser presented the following day.
·
· The Press Enterprise interviewed Jack Kyser for the embargoed story and published the story on the morning of Feb. 20. Total Circ: 190,773.
·
The Daily Inland Bulletin interviewed
Jack Kyser for the embargoed story and published the story on the morning of the
event. Also published on its web site.
· Pasadena Star News interviewed Jack Kyser and staff in advance of the event and published the story (almost broke embargo-posting it on its website. The story was yanked and reposted the next morning after follow-up calls by MAYO. They also sent a reporter to the event to interview panelists. Circ: 34,700
· Daily Breeze interviewed
Jack Kyser on the Forecast and event and published the story Feb. 20 cir: 65,750.
Daily Breeze is a daily newspaper published for residents of
· Antelope Valley
Press did the story and published it on the day of the event. It was also
published on its web site.
· San Bernardino Sun News interviewed Jack Kyser in advance of embargoed story and published it the day of the event. Also posted Online.
·
· Ventura
County Star published a story on the day of the Forecast. Ventura County
Star is a local daily newspaper serving the residents of
· Orange County Register is still planning
to do a story in the business section.
The Orange County Register is the largest
of 28 daily newspapers operated by Freedom Communications, Inc. The Register also
publishes 23 weekly newspapers, including the Spanish-language newspaper, Excelsior,
three magazines, and myOC.com, the local
· California Apparel News attended interviewed Jack Kyser and other panelist and published the story.
· The Planning Report and Metro Investment Report attended the event and published a story and posted it on its websites: www.planningreport.com and www.metroinvestmentreport.com.
· China Daily News – Sent the LA Bureau Business Reporter, who interviewed Jack Kyser and panelists on the event at the Marriot. The China Daily News is the largest Chinese Newspaper in the country.
· The Korean News – Interviewed Jack Kyser and published the story on the day of the event. Circ. 2 million.
· Sing
Tao Newspapers (LA), Ltd. attended event and published the story the next
day. MAYO Communications sent via email photo highlights of the event for the
pub which has a circulation of 30,000 and is owned by
Sing Tao - newspaper in Hong Kong, China at MondoTimes.com
MAYO Communications will continue to monitor for additional media placement.