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TO:                 Bill Allen, Pres.  & CEO, LAEDC

CC:                Jack Kyser, Chief Economist & Sen. Vice President Jack Kyser,
                       Senior V.P., LAEDC, Nhien Barros, Director, Marketing
                       Communications

FROM:           Aida Mayo, President

DATE:            February 25, 2008

RE:                 Media Report on 2008-09 “LAEDC Economic Forecast”

 

Below is a summary of the various media outreach activities MAYO Communications & MAYO PR conducted to promote the embargoed “2008-09.  LAEDC Economic Forecast and event Feb.20, 2008, at the Marriott, in Downtown LA. Despite a shorter time period for forecast, rain showers, , February TV Sweeps month and competing preview media coverage of the Oscars, new media records were set. More than two dozen media representatives attended and many more opted for advanced interviews and post interviews. KNX did live and recorded interviews on the infamous “KNX Business Hour.” KNBC-TV ran advanced stories and several sets of newscasts stories. We also set up Wachovia’s Dr. Jay Bryson and CAR Chief Economist Leslie Appleton-Young with media interviews before, during and after the event.

 

Media coverage included:

 

Associated Press (X2 stories-two days-in-a-row) interviewed Jack Kyser and ran the Forecast story globally twice: Once with snippets about economic impact of the WGA strike, and the regular issues in the Forecast results at 1 minute after midnight. There were 120 online news articles as of 5 AM on the day of the event. Newspaper members of AP wires and TV and radio stations, which are members of broadcast wires read the story and/or posted it on their websites. . The story ran in dozens major newspapers, including the Miami Herald, LA Times, Boston Globe, NY Times, Chicago Tribune, Seattle PI, Tacoma Tribune and others in California. It also was posted at CNN.com and other major network news websites. Associated Press is an international news organization offering news, photos, graphics, audio and video for 1,700 U.S. newspapers and 6,000 broadcast outlets around the world. There are 242 bureaus worldwide representing 121 countries. It features a massive digital network, a continuously updated online news service, a television news service and one of the largest radio networks in the United States. The outlet offers RSS (Really Simple Syndication). Associated Press is available on the World Wide Web at http://www.ap.org.

 

·        KNBC-TV Ch. 4 ran advanced previews of the forecast on their Today In LA, and evening news on the day of the event. NBC also sent a business and general assignment reporters to produce two different stories for the evening newscasts.

·        KNBC-TV Ch. 4 aired interviews with Jack Kyser on public Affairs New Conf. show last Sunday.

·        KABC-TV ran the story on its newscast and posted it on its KABC-TV website

·        KCBS-TV/KCAL-TV 9 both aired the story on the 2008 Economic Forecast on its evening and morning shows.

·        EXT FOX-TV6, San Diego aired the story on the 2008 Economic Forecast focusing more on San Diego, but also briefly mentioning the entire regions

·        HDTV- broadcast the AP and CNS wire stories quoting Jack Kyser live Saturday, Feb. 24th. The Cal-State Dominguez TV station has an audience of more than 2 million in the LA area; it also has a huge following in San Gabriel Valley and Pasadena areas.

·        KTLA-TV Ch. 5 James Chambers/crew covered the event airing at 10PM/morn

·        KMEX-TV CH 52 Interviewed Eduardo Martinez in Spanish airing several times

·        KVEA-TV 34 Univision interviewed Eduardo in Spanish airing evening/morning

·        CNN (LA Bureau) interviewed Jack Kyser during the event and ran the story globally on the day of the embargo and forecast event. Stories aired on the CNN radio station members on the afternoon of Feb. 20, 2008. CNN Radio currently has more than 2,000 radio affiliates, 400 in California. Listeners: Millions

·        KNX 1070 AM News interviewed the panelist, including Dr. Bryson and Appleton-Young at the event for regular newscasts, and Frank Mottek, host of KNX Business Hour, MC the event ran recorded and live stores throughout the day. KNX is owned by Viacom/CBS. Stories began running as early as 5:45 A.M. three hours before the event. Also posted on its website www.KNX.com.

·        KFWB 980 AM News conducted interviews with Jack Kyser in advance of the event, and ran a series of stories the morning and afternoon of the release. The story was also placed on the KFWB website at: www.kfwb.com. KFWB 980 AM is the number one all news radio station, and has three million listeners during the noon hour. Stories aired once an hour started at 5:00 AM. It is also owned by Viacom/CBS.

·        KFI 640 AM Interviewed Jack Kyser during the event airing the stories through the afternoon newscasts and the next day. The 50,000 watt talk format station is the most powerful radio station west of the Mississippi. (www.KFI.com)

·        Voice of America (VOA (LA Bureau), the world’s largest radio network ran AP and CNS stories out of LA bureau. They expressed interest in attending, but were too busy to attend, due to pre-Oscar coverage for a Sunday broadcast.

·        Fox Cable Business News (LA Bureau) interviewed Jack Kyser in advance of story and aired stories on the day of embargoed report

·        USC Television (educational TV News) – sent a news crew to Jack Kyser’s office the day before the event and broadcast the Forecast story on its newscasts.

·        KPCC 89.3 FM News attended interviewing panelists and aired stories we pitched on their morning newscast on the embargoed date and posted them on their website. KPCC is the flagship station of Southern California Public Radio. It airs all of the signature public radio news and talk programs, along with locally produced ones and has a strong following. Story was fed to NPR and Statewide NPR out of Sacramento office. Rachel Myers, former LA Bureau is now anchors.

·        KCRW Public Radio aired city news Services and AP wire stories and interview Jack Kyser in advance of the Forecast and Event.

·        New York Times Columnist James Flanigan (formerly LA Times) attended and we are waiting for his article to get published. It will also be posted at: www.NYTimes.com.

·        Los Angeles Daily News (circ: 200,570) business editor conducted interviews with LAEDC staff and Chief Economist Jack Kyser to write an advanced story and post event news items for the Los Angeles Newspaper Group.  The story ran as a front page banner headline in the Daily News and was published in all of the newspaper group member papers. The Daily Breeze focused more on the Aerospace industry and ran a different version. It was published in the business section on the morning of the event, Feb. 20 and was posted on its website www.dailynews.com. Several related economy stories appeared days before and afterwards from housing to employment snippets of the Forecast and WGA impact stories. The Los Angeles Newspaper Group, which has a circulation of more than one million (eight newspaper members. The coverage generated nearly a half dozen articles in its various newspapers.

·        LA Opinion- Sent a business reporter, who interview the panelists and focused on several issues housing, jobs and economy with Latino angles. Eduardo Martinez, and Panelists were interviewed. The story ran the next morning and was published on the website. MAYO provided images from the event. LA Opinion is the largest and most influential Spanish newspaper in the Country.

·        Reuters Wire Service – Reuters ran advanced stories on the event 1 min. after midnight Feb. 20th, and more than a dozen different bulletins and highlights from the Forecast throughout the day. Reuters offers 24-hour coverage of global happenings for professionals around the world. The news service also provides text, graphics, pictures, in-depth news analysis, features and profiles. They offer real-time data on 5.5 million financial records, information on 35,000 companies and financial information from over 300 exchanges and OTC markets. The company was founded in 1851. The outlet offers RSS (Real Simple Syndication). Reuters is available on the World Wide Web at http://www.reuters.com. Circulation is in the millions of financial readers.

·        City News Wire Services published numerous advisories, and news alert updates leading up to the day of the event. They also wrote 400 word wire story for media members on the forecast and distributed one minute after midnight on the CNS circuit wire service for metro media. Additionally, CNS published the advisories, news releases and other collateral we faxed and emailed to them.  All of the news alerts resulted in the CNS Budgets.

·        E-F-E Spanish International Wire service was visiting this week for the Oscars and interview Jack Kyser on the WGA impact and the Economic Forecast. The story was carried globally all over Europe and in Italy and Spain.

·        Daily Variety Magazine interviewed Jack Kyser on the movie production and TV studio production forecast of jobs and economic impact of the WGA strike and the forecast for Hollywood that it is not “business as usual” there, the story was published prominently in the national publication and on its website, www.variety.com.

·        Hollywood Reporter  interviewed Jack Kyser the night before the event and ran the story one minute after midnight, Reuters picked up the story and carried over its financial wire services globally and it was published in various versions of Financial Times, NY, Chicago and globally. The Hollywood Reporter is one of the top publications entertainment industry executives live by. Circ. 24203.

·        Backstage Magazine, the Forecast and Kyser interviews also appeared in the sister magazine and website Backstage. (www.Backstage.com).

·         Daily Variety Magazine interviewed Jack Kyser on the movie production and TV studio production forecast of jobs forecast to be lost in 2008 in Hollywood, the story was published prominently in the national publication and on its website, www.variety.com. Cir. 28,243.

·        Women’s Wear Daily- Attended the event and published a story today about the housing industry woes, and other economic issues and industry outlook. Established in 1892 to provide buyers, retailers and consumers with timely updates and news on the fashion industry. Each issue focuses on an aspect of the apparel and accessories markets, including ready-to-wear, market overviews, fashion trends, retailing updates and business issues. Women's Wear Daily is available on the World Wide Web at http://www.wwd.com  Circ. 86,884

·        World Screen Mag. Executive Editor Mansha Daswani of World Screen Mag wrote an in-depth article on the forecast and the Hollywood industry magazine was published online. Written for people involved in the international television business and covers news and developments within the industry. Delivers critical information and a unique perspective needed to meet new challenges and capitalize on new opportunities. World Screen is available on the World Wide Web at http://www.worldscreen.com.

·    Black Enterprises, NY- Rebuilding LB's Economy Don Jergler and Kristopher Hanson wrote a Sunday piece that was published in the LB Press Telegram and NY’s Black Enterprise.

·    eFlux Media, NY – Sen. Editor Jane Ivory wrote a story that was published Online and distributed through RSS feeds focusing on the WGA strike impact and over forecast report.

·   Real Estate Journal -Published an advanced story and sent a writer to the event for follow-up stories. LB Telegram is a Los Angeles Newspaper Group member.

·        Real Estate Journal- sent a staff writer to the Forecast event for a story in its monthly publication on real estate.

·        LA Business Journal published a story the morning of the event on its breaking news website, honoring the embargoed story and sent two writers to the event and wrote a story for the Feb. 25, 2008 (Monday edition) that was also published on the website. Los Angeles Business Journal is a weekly; company oriented 50+ page tabloid focusing on breaking news and business trends in the Los Angeles County business community. It is distributed to management executives who purchase or lease goods and services for their companies. Circulation ranges from 20 – 50K.

·        San Fernando Valley Business Journal serves as a source of business news in the San Fernando Valley. Content analyzes and examines the trends in the leading valley industries, including manufacturing, health care, real estate, banking, technology and entertainment. San Fernando Valley Business Journal is available on the World Wide Web at http://www.sfvbj.com. Cir: 10,300.

·        Los Angeles Downtown News published a generic overview and preview to the forecast and another story online capitalizing on Hollywood’s WGA and downtown and SoCal economy. Also print a story photo of Jack Kyser.

·        San Gabriel Valley Tribune’s published a story on the day of the event in the business section. SGV is belongs to the Los Angeles Newspaper Group. circ: 47,300

·        The Press Enterprise interviewed Jack Kyser for the embargoed story and published the story on the morning of Feb. 2o. Total Circ: 190,773.

·        The Daily Inland Bulletin interviewed Jack Kyser for the embargoed story and published the story on the morning of the event. Also published on its web site.

·        Daily Breeze interviewed Jack Kyser on the Forecast and event and published the story Feb. 20 cir: 65,750. Daily Breeze is a daily newspaper published for residents of Torrance, CA. The newspaper covers local news, sports and weather. Daily Breeze is available on the World Wide Web at www.dailybreeze.com.

·        Antelope Valley Press did the story and published it on the day of the event. It was also published on its web site.

·        Pasadena Star News interview Jack Kyser and staff in advance of the event and published the story .and posted it on its website. CA) circ: 34,700

·        San Bernardino Sun News interviewed Jack Kyser in advance of embargoed story and published it the day of the event.

·        San Gabriel Valley News interviewed Jack Kyser in advance of embargoed story and published it the day of the event. The story was also published in several LA Newspaper Group papers.

·        San Jose Mercury News-published story the afternoon of the event.

·        Contra Costa News, SF Chronicle wrote a separate entertainment piece and many newspapers published an AP and Reuters Story the afternoon of the event.

·        Ventura County Star published a story on the day of the Forecast. Ventura County Star is a local daily newspaper serving the residents of Ventura County, CA. The publication features local news, weather, sports, business, and entertainment. Ventura County Star is available on the World Wide Web at http://www.venturacountystar.com. circ: 98,596

·        California Apparel News attended interviewed Jack Kyser and other panelist and published the story in their Friday, Fe. 22nd edition.

·        The Planning Report and Metro Investment Report attended the event and published a story and posted it on its websites: www.planningreport.com and www.metroinvestmentreport.com.

·        Metro Investment Report attended the event and published stories on its website.

·        JiJi Press America, LTD sent a staff reporter (US Japan business news) to cover the event for their media outlet. JiJi Press America is a Japanese wire service serving newspapers in Japan on varied topics with emphasis on financial and business news. Jiji Press America is available on the World Wide Web at http://www.jiji.com.

·    China Daily News – Sent the LA Bureau Business Reporter, who interviewed Jack Kyser and panelists on the event at the Marriot. The Chinese is the largest Chinese Newspaper in the country.

·        The Korean News – Attended the event and interviewed Jack Kyser and panelists. Circ. 2,000,000.

·         Korean Radio Network (KBS LA) called day before the event to interview Jack Kyser for stories in its newscasts that afternoon.

·        Seoul Radio Network interviewed Jack Kyser via phone on Feb 20th, and ran stories on the Forecast and aired the stories on the economy on the afternoon of the Forecast.

·        Sing Tao Newspapers (LA), Ltd. attended event and published the story the next day. MAYO Communications sent via email image highlights of the event for the pub which has a circulation of 30,000 and is owned by Sing Tao - newspaper in Hong Kong, China at MondoTimes.com

·        Santa Rosa Press Democrat (CA) also published the AP story on the Forecast. The Press Democrat is a local, daily newspaper based in Santa Rosa, CA, with additional bureaus in Petaluma and Ukiah, CA. The paper covers local, regional and national news of interest to residents of Northern California. The outlet offers RSS (Really Simple Syndication). Press Democrat is available on the World Wide Web at http://www.pressdemocrat.com. circ: 85,600

Media outlets that expressed early and post interest and said they might do the story later include:

VOA
Journal of Commerce
Cal-Trade
International Daily
Manufacturing News
 WSJ
NY Times
Chicago Tribune

MAYO Communications will continue to monitor other media hits over the next few weeks, which we will try to capture and send along to you. Many of the articles have been sent to you by via email already. Thanks team, and congratulations on another successful LAEDC Economic Forecast and media event. It is always a pleasure working with such a dedicated staff. We look forward to the next media training classes in May.


Media Report 02-25-08