IMMEDIATE RELEASE
September 1, 2008  

 
  World Trade Center LA/Long Beach and Los Angeles County Economic Development

Corporation (LAEDC) Hires MAYO Communications    


LOS ANGELES, CA - World Trade Center Los Angeles-Long Beach (WTCA) and the Los Angeles County Economic Development Corporation (LAEDC) have chosen MAYO Communications as its agency of record for 2008-2009. The nonprofit organization first hired MAYO during the 10-day lockout of the LA/LB Longshoreman's dispute, for an economic impact media campaign, which earned MAYO Communications the prestigious "Best Media Placement” Prism Award
from Public Relations Society of America (PRSA). The lockout cost the country $5 billion. Later a Wal-Mart Study and media campaign earned MAYO “Best Education Campaign, PRSA,” a study on the economic impact of 40 superstores coming to

California. Last year MAYO earned a record breaking 200 million media impressions for LAEDC, compared to 150 million the year before.

"MAYO brings a world of experience and difference in managing our media," said Chief Economist and Senior Vice
President Jack Kyser, who authors and contributes to studies on everything from Hollywood runaway TV/film production,
manufacturing studies to fashion trends, the technology and aerospace industry economic impacts.  The LAEDC, the region’s premier business leadership organization, is a private, non-profit organization established in 1981 under section 501(C) (3). Its mission is to attract, retain, and grow business and jobs for the regions of Los Angeles County. Since 1996, the LAEDC
has helped retain or attract more than 145,646 jobs, providing $6.3 billion in direct economic impact from salaries and $105 million in annual tax revenue benefit to local governments and education in Los Angeles County. 


About MAYO

MAYO Communications, based in LA, with offices in New York, San Diego and Bern, Switzerland, specializes in business, financial, entertainment, hospitality and lifestyle publicity. MAYO’s niche is media placement, branding and media training. MAYO helped place LAEDC Chief Economist Jack Kyser in more than 2,000 national articles on the first day of the Hollywood Writers Guild of America (WGA) strike recording a record 85 million media impressions over three months. The economic impact amounted to $2.5 billion said Kyser. Last year MAYO recorded total record 200+ million media impressions for LAEDC.

 A short list of other MAYO clients in 2007 - 2008 include: Silver To Rust Productions; Saints of The Underground (Alice Cooper, Ratt and Warrant band members); Crash Kelly; Seven Silvasy; University of Southern California; SafeMedia Corporation; Union Station Foundation, Crown City TV News, Southern California Leadership Council (SCLC); Hydra Properties (Reality TV Show Hydra Executives); Warrior Records, H20 Productions and “Whittaker Bay”  Fox Television drama,  MAYO is a member of the Entertainment Publicists Professional Society (EPPS), Academy of Television Arts and Sciences-Film Group; International Webmasters Association and Public Relations Society of America.