(((LAEDC SAMPLE MEDIA REPORT)))

TO: Los Angeles County Economic Development Corporation

FROM: Aida Mayo, President

DATE: July 22, 2008

RE: Media Report on 2008-2009 “LAEDC Mid-Year Economic Forecast”

Below is a summary of the various media outreach activities MAYO Communications conducted to promote the “2008-2009 LAEDC Mid-Year Economic Forecast Update,” and event July 16, 2008, at the Los Angeles Marriott, in downtown Los Angeles. This years event featured two study results. The Forecast and the Foreign Direct Investment (FDI) study. More than two dozen working members of the member attended the event, and in most cases two to three stories were produced the TV stations, and media calls are still coming in for more or extended coverage.

Media coverage included:

TELEVISION: (Click here for more than a dozen TV stories)

· KABC-TV – interviewed Jack Kyser at the event, and ran several stories in the morning, Noon and evening newscasts also interview Nancy Sidhu on the FDI.

· KNBC-TV interviewed Jack Kyser and ran an early morning pkg on the Today Show on Ch. 4, and sent a crew for live shots and pkgs that ran at midday and on the evening news. They drop a story about FDI with Nancy Sidhu, but ran it the next day on the evening news. The unedited 15 minute interview on FDI ran live, 3X on KNBC.com website.

· KNBC-TV News Raw 4.4 (www.KNBC.com/newsraw/index.html) Reporter Patrick Healy’s 15 minute unedited interview on FDI aired twice on KNBC totaling a half hour of air time streaming live. It was one of the longest interviews for LAEDC from a forecast event. Circ. 1,000,000 visitors.

· KTLA-TV ran advance stories on its morning news, and sent a reporter to the event and a crew for a story on the 10 PM news and several live shots.

· KTTV-TV Fox News and UPN TV 13 News interview Nancy Sidhu about FDI report and ran the story on the evening and morning news

· CCN –Crown City News – Sent a cable news crew from Pasadena to cover it. CCN-TV News has millions of viewers in SGV, SFV and Pasadena area 17 cities.

· Telemundo Network KVEA-TV 52 also interviewed Eduardo Martinez in FDI and Forecast studies attending the event. Eduardo Martinez was sick, but stuck around for several interviews including an extra one on KNX on the FDI reports.

· Univision KMEX-TV CH 34 Interviewed Eduardo Martinez in Spanish airing several times in the evening and morning newscasts

RADIO

KNX News Host Frank Mottek moderated the Panel, his producer and Mottek r interviewed the panelists for the KNX Business Hour, which is a huge business audience estimated at 1.5 million listeners during drive time afternoons. The stories aired all afternoon during regular newscasts, too, and the next morning. The Interviews were also recorded as Podcasts on the website and aired repeatedly over the weekend during newscasts. We have also learned that the interview with Nancy Sidhu will air on the KNX business hour sometime in the future. We are effort a digital copy of the audio that can be put on LAEDC website.
KNX also sent reporter for extra stories in the morning and afternoons. And Bob McCormack spent 10 minutes talking live on his Money Hour with news anchors about the economy and advancing the event in the early morning hours. Story with Economist Eduardo Martinez focused more on the FDI study. The stories also air on its www.knx.com website with more than million visitors a week. The site also streams live on some reports including business, which runs national on CBS.
KFWB 980 News conducted interviews with Jack Kyser for stories that ran on the morning newscasts before the event. The story was also placed on the KFWB website at: www.kfwb.com. KFWB 980 AM is the number one all news radio station, and has three million listeners during the noon hour. It is owned by Viacom/CBS.

· KFI reporter interview Jack Kyser at the event and aired the broadcast through the afternoon and the next morning. KFI is the West Coast largest talk station with hundreds of affiliates in the West. 50,000 watt talk format station is the most powerful radio station west of the Mississippi. (www.KFI.com)
· KPCC 89.3 FM News Interviewed Nancy Sidhu at the event during a break at the hotel and air stories in the afternoon and next day morning. KPCC is the flagship station of Southern California Public Radio. It airs all of the signature public radio news and talk programs, along with locally produced ones and has a good following.
· KCRW 89.9 FM morning news host interviewed staff and Jack Kyser the day before the event.
·KUTY 1470 Santa Clarita Newstalk Radio could not attend, but ran our news teases and CNS stories throughout the day.
· Korean Radio Network –interviewed Jack Kyser on the day of the event and air the story that evening

WIRE SERVICES:

Dow Jones, NY- interviewed Jack Kyser the day after the event and focused on several issues impacting the economy. Covers breaking news on publicly traded companies and financial markets. Founded in 1882, Dow Jones News Service is the leading electronic provider of comprehensive business and stock market news to the securities industry. Dow Jones is available on the World Wide Web at http://www.djnewswires.com circulation: 91,775
Reuters - Ran several segments on LAEDC forecast and plans to run FDI stories later as upcoming related financial stories come up. With 196 editorial bureaus in 130 countries and 2,400 editorial staff members, it covers international news, regional news, politics, social issues, health, business, sports and media 24/7. Reuters is available Oneline: www.reuters.com.
City News Wire Services published the advisories, news release and other facts and info from the forecast several times for TV, radio and newspaper members. They also placed the event on the CNS budget on week in advance.

NEWSPAPERS:

Los Angeles Daily News conducted interviews with LAEDC staff and Senior Vice President and Chief Economist Jack Kyser to write an advanced front page story. It was published in several places in the Los Angeles newspaper group papers. Kevin Smith, Los Angeles Newspaper Group also did a separate story that ran in the member papers in SGV. Circ.178404
Los Angeles Times – SFV Bur. Chief Jennifer Oldham and a business writer both interviewed Jack Kyser before the event and ran related news stories using the forecast data from LAEDC study. Los Angeles Times Circ.: 773,884
Orange County Register is still planning to do a story in the business section. The Orange County Register is the largest of 28 daily newspapers operated by Freedom Communications, Inc. The Register also publishes 23 weekly newspapers, including the Spanish-language newspaper, Excelsior, three magazines, and myOC.com, the local Orange County internet Web portal. Orange County Register Circ.: 303,418
California Apparel News attended and published a story. Writer Deborah Belgum interview Jack Kyser and panelists.
LA Business Journal ran a story on its website breaking news daily honoring the embargo and one is planned for next week in the paper. The weekly has a circulation ranges from 20 – 50K mostly business executives and business readership.
SFV Business Journal - the San Fernando Valley Business Journal – ran the SFV business angle of jobs and the investments in the SFV from both studies and plans to follow up with more.BusinessLife Magazine – The Editor attended and plans to do a huge piece with photos next month. Cir. 104129
Ventura County Star interviewed Jack Kyser on several issues Ventura County Star daily newspaper is printed mornings, Saturday and Sunday. Circulation: 94,665. Sunday: 102,821.
San Gabriel Valley Tribune’s published a story on the front page of the paper and on the morning of the release. SGV is belongs to the Los Angeles Newspaper Group. Circ. 48835
The Press Enterprise ran three stories, housing, banking and job market and published the story in advance on the day after the July 16^th release.
Long Beach Press Telegram – Published a story 7-16-08. Cir. 50001
San Marino Tribune – A reporter attended and interviewed staff and Jack Kyser at the event for a story published the next day. San Marino Tribune is a weekly, local paper serving the residents of the San Marino, CA area. www.sanmarinotribune.com. Cir. 20,000
Whittier Daily News – published Muhammed El-Hasan’s story, Cir. 16423
Pasadena Star News – Wrote an embargoed story before and published it today on the front page of the business section and on the morning of the release. The Star belongs to the LA Newspaper Group. Circ.: 48835
The Daily Inland Bulletin published the story on the day after the release. It was also published on its web site.
Wave Newspapers – could not attend and opted to interview Jack Kyser the next day, and did a separate story on housing in the City of Compton for its Compton newspapers.
The San Diego Union Tribune – The San Diego Union Tribune published a story on the forecast and FDI report on the day of the event. Cir. 378,696
Antelope Valley Press called and interview Jack at the event and published the story on the morning of July 17, 2007. They focused on housing and aerospace. It was also published on its web site. Circ.:34916
Cal-Trade ran the story in their magazine and on its website.
California Apparel News attended and interview LAEDC staff in advance of the Forecast for a special feature on manufacturing and jobs. Circ.11642.
The Korean News- wrote a story for its newspaper that has a circulation of more than two million in Los Angeles County, not counting the newspaper website.
LA Opinion, Business Reporter called the day before and interviewed Jack Kyser; the story appeared the next day in the nation’s most influential Spanish newspaper. Circulation is 20,000 in Los Angeles Metro area, 100K+ nationally counting its website and distribution.
China Daily News Reporter interviewed staff and Jack Kyser for a story on China and international impact. Circulation is several million globally.
Sing Tao Newspapers (LA), Ltd. Reporter interviewed Jack Kyser for its publication, which has a circulation of 30,000 and is owned by Sing Tao - newspaper in Hong Kong, China at MondoTimes.com.
Taiwan Daily’s published story on foreign investments and for a mostly trade and related story. Circulation (millions including overseas)

MAYO Communications will continue to monitor other media placements yet to occur for weekly, daily and monthly publication over the next few weeks, which we will try to capture and send along to you. Many of the TV clips and articles have been sent to you by via email. There are probably many more we were not able to capture off of the Internet; because they only last one day, but we believe we got most of them. This is a new record, especially in the broadcast coverage sense with an average of 2.5 stories per TV medium that attended or covered the Mid Year Forecast. Congratulations on new record amount of coverage and well orchestrated event. Great work team!

MAYO Communications Media Report 7-22-08