FOR
IMMEDIATE RELEASE
Public Relations Pro George Mc Quade To Share
Secrets To Creating
A Buzz For Your Business on
***
“It is a consumer revolution,
where people get their news, information on demand,
when ever and where ever they want it,” said
Mc Quade.
Los Angeles – “The media is in the business of telling stories, not promoting companies,
products or nonprofits,” Vice President George Mc Quade of MAYO
Communications, told News Director Tami Di Vine, Crown City News (CCN),
Pasadena, CA, in an interview that will air in 17 San Gabriel Valley cities
Wednesday, 6:30 pm on Charter Cable Channel 3. Other air times include: Monday,
live,
Mc Quade told CCN TV News, “If you
help the media do their job in telling a good story, you will get quoted, and
that’s one way you and your company, organization or yourself will get
promoted.”
Mc
Quade, who appeared first on the program before several nonprofit
organizational leaders were scheduled to appear, later helped them improve
their public relations. He offered five ways to create the ultimate buzz for
your business:
1. The Internet – one of the most under utilized communications is your
website, search engines, blogs, directories and there are a lot of free
services for websites, directories, large and small business. The new trend are personal social networks
2. Newsletters/ezines (electronic newsletters) help
announce business developments and activities, where potential new media and
business associates will subscribe
3. Public Speaking – When you speak on current issues or “hot button” topics
at a business luncheon or event you’re making your company and yourself
newsworthy
4. News releases and a calendar of events about your company or activities
alert editors about your company and you become a future resource and possible
expert
5. Word of Mouth – mixers, meetings, Toastmasters, Rotary clubs,
fundraisers and other business events you’re invited to attend or speak at are
great places to create a buzz about your business, nonprofit activities and
events.
“To make it work for your
CEO or your business, I believe that you need to help a reporter create a story
that not only fits your business, but fulfills their assignment,” explained Mc
Quade “Most of us read the newspapers, magazines or watch the TV news we want to be on. For example, when a breaking
story on a new product or crisis is reported, editors search for people who can
talk about them from prevention to just to simplifying how a process or product
works.”
Mc Quade noted when Senator
Ted Kennedy learned he had a cancerous tumor, the media scrambled to find experts
or doctors who could talk about brain tumors. Nearly 1,400 articles were
written the first week on Senator Kennedy’s tumor.
“Exposing your company to
the media is one of the most valuable things your company can do,” he said. “You
educate customers, stakeholders, prospects and other important audiences on
your company, your product, service and, and you get them to start talking
about them.”
About MAYO
MAYO Communications (www.MayoCommunications.com) is a
full service marketing communications and PR firm with offices in LA,
The MAYO niche: “We don’t guarantee
media, we just get it!”