FOR IMMEDIATE RELEASE
WGA Strike Is Over And New Records Have Been
Set
***
MAYO’s
clients earned a record number of media impressions
Los Angeles– MAYO Communications, an international award-winning full
service public relations and marketing agency, based in Los Angeles has
recorded a new record number of media inquiries and media impressions thanks to
the Writers Guild of America (WGA) strike that put a lot of small vendors out
of business in Southern California.
“Since the strike began,
we garnered a record 85 million plus media impressions for Chief Economist Jack
Kyser, Los Angeles County Economic Development (LAEDC),” said President Aida
Mayo, MAYO Communications based in LA. “Jack was bombarded with calls from the
BBC to CNN to Fox Business News and scores of business and entertainment media trades
from Forbes to the Hollywood Reporter.”
MAYO has been the media
relations agency of record for LAEDC since 2001, and last year set a new record
of 200 million media impressions, compared to 150 million impressions in 2006. “We
were calling Jack Kyser at home and on the weekends for TV, radio and print
interviews. I don’t know how he was able to finish the 2008-09 LAEDC Economic
Forecast, or anything else during the labor dispute,” explained Mayo. “We found
a lot of global media interest, because the Forecast came out the week for the
Oscars, the first real awards show involving writers.”
Chief Economist Kyser
summed up the Forecast this way, “It’s obvious that the 2008-2009 periods will
be difficult for both
Facing
mounting pressure to begin contract talks as soon as possible, the Screen
Actors Guild (SAG) has set up camp and announced it won't start formal
negotiations with the AMPTP - Alliance of Motion Picture and Television
Producers (AMPTP) until April at the earliest.
Kyser,
whose Forecast is has been rated #1 by the Wall Street Journal, talked about
WGA, SAG and the DGA in the 2007 Economic Forecast. He predicted it would be
long and pretty brutal if it went longer than the 1988 strike, which cost
around $500 million. Kyser estimated this recent 90 day ordeal cost more than
four times that figure at $2.5 million. This year he ended the forecast with, “Life
is never dull in
http://www.mayocommunications.com/2008-LAEDC/Forecast-2008-02.pdf
About MAYO
MAYO Communications (www.MayoCommunications.com)
is a full service marketing communications and PR firm with offices in
The MAYO niche: “We don’t guarantee
media, we just get it!”