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0BTO:                 Dr. Sulaiman Al Fahim, CEO, Hydra Properties, LLC

CC:                 Jessica, Cater, Marketing Executive, Hydra Properties, LLC

FROM:              Aida Mayo, President

DATE:               Dec. 14, 2007

SUBJECT:         Media Report on "Hydra Executives reality TV show"

Below is a summary of the various media outreach activities MAYO Communications conducted to promote the Nov. 28, 2007 launch and media interest in the casting (tomorrow, Sat. Dec. 15, 2007) of the new reality TV Show Hydra Executives," in Beverly Hills.

MAYO Communications helped the Hydra Executives team coordinate the launch event, venue and invited Beverly Hills Mayor Jimmy Delshad, who was well received. He made Dr. Al Fahim an honorary member of the Beverly Hills City Council. MAYO also provided photography, wrote and produced commercials for the casting this week Wed-Sat. on KFWB 980 AM. We are told 1,500 + have applied Online for the event. We have posted the story and events globally in Europe, America, Canada, Latin America, Brazil and Asia online. Pitching continues through Sat.

Despite the Wildfires, wind/rain storms and the bitter WGA strike, MAYO Communications still managed to obtain blockbuster Internet news websites, print and broadcast coverage of 15 million media impressions of which we have listed below.

Media coverage included:

  • BusinessWeek – West Coast Bureau Chief Ron Grover wrote and published a story this week (Dec. 10, 2007, pg. 9) with a large photo of Dr. Al Fahim, Hydra Properties advancing the launch and casting of the show.BusinessWeek is edited to keep readers informed of important news that affects the business community in the U.S. and abroad and to interpret, analyze and evaluate these news events for business management. Each issue features late-breaking news and economic analysis, as well as stories on international business, science and technology, information processing, management trends,   corporate strategies, financial markets andprofiles of business leaders. Circulation: nearly one million, several million Online subscribers. Value: $15,500.
  • City News Wire Services (CNS) - SoCal published the advisories, news releases and other collateral in advance of the event after we faxed and emailed teases to them. They also wrote 400 word summaries each week, prior to the Nov. 28th launch. Circ. Unknown, all media subscribe to its services. Value: Invaluable.
  • Hollywood Reporter took the same entertainment story from our news release and teases and posted the story one minute after midnight on its website  (www.hollywoodreporter.com.) and affiliates, which may result in a follow-up article in the news section. Hollywood Reporters is written from a business perspective for members of the international entertainment industry from all mediums, including directors, producers executives and celebrities. Focuses on the latest financial and industry news in film, TV, music, home video, the Internet and other digital media outlets. Circ.: 24,203. Value: $5K.
  • KNX News Host Frank Mottek interviewed Dr. Al Fahim, for the KNX Business Hour, which is the largest business audience estimated at three million listeners during drive time afternoons. The interview was live and ran in recorded versions later. The story aired all afternoon during regular newscasts, too, and the next morning. The story was posted on H Uwww.KNX.com.|U Value: $5-10K.
  • KFWB 980 News ran voiceovers from City News Service in advance of the event, and ran a series of readers on the day of the release. The story was also placed on the KFWB website at: HUwww.kfwb.com UH. KFWB 980 AM is the number one all news radio station, and has three million listeners during the noon hour. KFWB has numerous affiliates, and also is one of a few radio stations that streams live simultaneously on the Internet. The story has also played on the Internet.
     It is owned by Viacom/CBS. Value: six stories $5-10K drive time slots.
  • KFI News also aired City News Service reader stories the morning of the launch at the Beverly Hilton. KFI is the West Coast largest talk station with hundreds of affiliates in the West. 50,000 watts talk format station is the most powerful radio station west of the Mississippi. (H Uwww.KFI.comUH) Value: $5-10K Drive time slots.
  • KPCC 89.3 FM News aired the story the next day on its morning edition with readers from . KPCC is the flagship station of Southern California Public Radio. It airs all of the signature public radio news and talk programs, along with locally produced ones and has a good following. Value $3K.
  • KABC-TV Eyewitness News sent a reporter and crew, and interviewed Dr. Al Fahim and Casting Director Beverly Pomerantz after the event. The story aired twice in the 5:00 & 6:00 pm news. Value: $6,000 (November Sweeps period Primetime slot).
  • HollywoodTV.com - Sent a TV crew over. A Website Hollywood service that provides stories and video and images to members of the media and Online entertainment websites.Circulation and value are unknown.
  • Bridges TV inquired about the story and asked Beverly Pomerantz to effortcasting call, so we sent info along for posting on the bridgestv.com, which is link to HydraExecutives.com.
  • Los Angeles Daily News and Los Angeles Newspaper Group Writer David Kronke conducted an interview with Executive Producer Ziad Batal to write an advanced story in Saturday’s paper with photos for the Los Angeles Daily news, which is a member of theH ULos Angeles Newspaper Group.U  It published in the Daily News home site of www.dailynews.com and it should help boost the number of people, who turn out for casting. The Los Angeles Newspaper Group, has a circulation of more than one million (eight newspaper members. MAYO also posted it at the www.ValleyNews.com    The coverage generated  ther website postings and articles published in its various member newspapers. (we’ll bring a copy to casting).   Value $ 10,000-$15,000
  •  LA Business Journal could not make the launch, but asked if we could send some photos for the L.A. Biz Seen section. Los Angeles Business Journal is a weekly; company oriented 50+ page tabloid focusing on breaking news and business trends in the Los Angeles County business community. It is distributed to management executives who purchase or lease goods and services for their companies. Circulation 50-100,000 including Online. Value $3-5K.
  • San Gabriel Valley Tribune's published a story on its website the day of the event. SGV belongs to the Los Angeles Newspaper Group. Circ.: 48,835 Value $3-5K.
  • The Press Enterprise also published a website story from City News Service posting we sent them. P.E.'s circulation reaches nearly 180,000 subscribers daily and about 185,000 subscribers on Sunday. Value: $3-5K.
  •  Pasadena Star News – interview published the story online from the release. The Star belongs to the Los Angeles Newspaper Group. Circ.: 48,838. Value $3K.
  • The Daily Inland Bulletin published the story on its website the day of the event. This newspaper's average weekday circulation of approximately 64,917 ranks 157 out of 1,410 daily newspapers in the US. Value: $3-5K.
  • Santa Barbara News Press – A story advancing the casting call was published Dec. 13, 2007. Santa Barbara News-Press is a daily newspaper serving the Santa Barbara, CA  and SoCal coast area. The publication covers local news, business, entertainment, lifestyle, and sports. Santa Barbara News-Press is available on the World Wide Web at http://www.newspress.com. Where the where the story also appeared Online. Cir. 33,755.  Value: $5K.
  • Long Beach Press Telegram also published the story Online and is also part of the LA Newspaper group. This newspaper's average weekday circulation of approximately 196,967 ranks 107 out of 1,410 daily newspapers in the US. Value: $3-5K.
  • Daily Breeze published the story the next day online, from the LA Newspaper Group. Circulation, this newspaper's average weekday circulation of approximately 42,023 ranks 437 out of 1,410 daily newspapers in the US. and covers all of the South Bay area.
    Value: $5K.
  • Antelope Valley Press published an Online story from the Hydra news release materials on the day of the event. Its daily circulation is 46,065, with Sunday figures of 51,851. Value $3-5K.
  • La Opinión Business section writer Yolanda Arenales produced a story for the next day's edition of the nation's most influential Spanish newspaper. Circulation: 121,026 Daily 58,985 Sunday. Value: $10-15K.

MAYO Communications also posted the advisories, news releases, and teases nationally on dozens of news websites, social websites and posted bulletins on various high profile sites and blogs. We have either posted the high profile media hits and publications on our website and/or sent most of the electronic news clips, audio and TV clips. We’ll continue to monitor stories yet to be published by the trades and newspapers in weeks ahead. We will also provided CDs copies of the high resolution photos shot at the event and complimentary electronic monitoring of national audio and radio/network media clips will continue through December 2007, Complimentary value: $1,000.

 

Media Report 12-14-07