TO:                 Bill Allen, CEO & President, LAEDC         

 

CC:                 Jack Kyser, Sen. V.P. Chief Economist, Ed Martinez, Sen. Economist,

                        Nhien Barros, Dir. Comm., Susan Stel, CFO

 

FROM:           Aida Mayo, President, MAYO Communications

 

DATE:            May 10, 2007

 

RE:                 Media Report on “2007 International Trade Trends & Impacts”

 

Below is a summary of the various media outreach activities MAYO Communications conducted to promote the LAEDC “2007 LAEDC International Trade & Trends Impacts,” and the media activities performed for this campaign leading up to the event in Long Beach May 10th, 2007.

 

This is the first time LAEDC has released a study (5-1-07) one week before an event. It was a little confusing to the media on the second notice of the trade event, just nine days after the study results were released. We recommend that LAEDC/WTCA LA/LB embargo the study, but release it on the day of an event as in previous successful years. Despite the competing controversial May 1st Latino Day March (the day the study was released to media), and this week’s the Griffith Park and Catalina Island wildfires, MAYO’s media outreach was successful.

 

Media coverage included:

·        KFWB 980 News AM did some last minute interviews with George McQuade and ran a series of stories on the air this morning and afternoon capping the LB event and highlights of the Trade Study. The story also ran on KFWB Business Hour. The story was also placed on the KFWB website at: www.kfwb.com.

·        KNX News (Business hour 3 million listeners) interviewed President Vance Baugham the day before the study release and aired his interviews the morning of the embargo on KNX and the KNX Business Hour.  Also appeared on the KNX website.

·        KCRW (Public Radio) interviewed Ed Martinez and aired the interviews on the drive time morning show.

  • KFI 640 AM News ran an advance teaser story on study release and published a story on his website. KFI has the largest signal West of the Mississippi (50K watts daytime boomer
  • KCSN Radio did some last minute interviews with George McQuade and ran a series of stories on the air
  • KCBS-TV KCALTV-9 used the Associated Press story and posted it on their web site.

 

  • Los Angeles Times conducted interviews with Senior Economist Ed Martinez and LAEDC staff in advance of the event. The story was published in the Business section of the Los Angeles Times and on the website www.LATimes.com.
  • Los Angeles News Paper Group (Daily News, Long Beach Press Telegram, Riverside Press Enterprise, Daily Breeze, The Daily Inland Bulletin and other newspaper members ran the trade story on May 1st after interviewing Ed Martinez
  • Los Angeles Business Journal conducted interviews with staff and Ed Martinez to write an advanced story for the LABJ’s website issue of May 1st. A second story was published in the print version the following week. It was also published in the SFBJ publication.
  • City News Service – Wrote and distributed to its media members in SoCal overnight, and it appeared in local papers and on member websites. The event and story also appeared several times on the CNS budget and was updated periodically with the link to the forecast on the night before the embargo.
  • Our Weekly Newspaper (largest black weekly newspaper) published a story.
  • Market News International, NY interviewed Ed Martinez and published the story on the wire this week. It competes with Reuters Wire daily and is mainly a financial wire service.
  • Associated Press published bits and pieces in headline news and in some cases did not give LAEDC credit for the stats until after our inquiry. Later another story ran and was posted at sites like KCBS-TV and other AP member sites and papers.
  • Los Angeles Daily News published a story on the business section of the paper on the morning of the embargo, which was similar to LB Press telegram story.
  • Orange County Register – interviewed Ed Martinez, and published the story on May 1st.
  • San Gabriel Valley Tribune ran the embargoed story. SGV is part of the Los Angeles Newspaper Group.
  • Whittier Daily News- ran the embargoed story on May 1st, too.
  • Daily Breeze published a story after interviewing Ed Martinez May 1st.
  • Antelope Valley Press inquired and might do a story later.
  • Pasadena Star News- published a story from the Los Angeles Newspaper Group.
  • Daily Journal got a late start, but plans to run the story over the weekend.
  • Cal-Trade- published the story last week when the study came out. The Riverside Press published the story last week. Also published on its website.
  • Daily Journal interviewed Ed Martinez to publish a story on the trade study.
  • Chinese News (Sandy Chen) attended the event and published a story today and posted it on the newspaper website.

 

Other media outlets that expressed early interest and planned to cover included:

  • San Francisco Chronicle, Journal of Commerce, Bloomberg News, Eastern Group Publications KABC-TV,KTTV-TV, KCOP-TV, KCET-TV, KVEA-TV
  • KMEX-TV (most of the TV stations bolted for the wildfires and the Latino March and mini riot in McArthur Park on the May 1 & 10th .)
                                                                                           
                                                                                          Media Report LAEDC/ Trade Study 5-10-07