www.MayoCommunications.com
www.MayoPR.com
818-340-5300
TO:
Bill Allen, Pres. & CEO, Jack Kyser, Senior V.P., LAEDC
CC: Nhien
Barros, Director, Marketing Communications
FROM:
Aida Mayo, President
DATE: February 23, 2007
RE: Media Report on 2007-2008 “LAEDC Economic Forecast”
Below
is a summary of the various media outreach activities MAYO Communications &
MAYO PR conducted to promote the embargoed “2007-2008 LAEDC Economic Forecast,”
and event Feb.21, 2007, at the Marriott, in
Despite
a shorter time period, the competing media coverage of previews to the Oscars,
February TV Sweeps month, The Presidents’
Media coverage included:
·
· CNBC-TV also ran exerts from NBC on its telecast on the Forecast.
· KABC-TV ran the story on its newscast and posted it on its KABC-TV website
· KCBS-TV/KCAL-TV 9 both aired the story on the 2007-2008 Economic Forecast on its evening and morning shows.
· KTTV_TV ran the CNS and AP wire stories with a cover video on their newscasts.
· TV-LA 36 recorded the entire broadcast and plans to air it again on channel 36 the City TV station, which airs has a huge audience on cable.
·
HDTV-re-broadcast the KNBC-TV Sunday Conan Nolan, News Cast interview
with Jack Kyser live Saturday, Feb. 24th. The Cal-State Dominguez TV
station has an audience of more than 2 million in the LA area; it also has a
huge following in
· KNX 1070 AM News interviewed Bill Allen at the event for regular newscasts, and Frank Mottek, host of KNX Business Hour interviewed Bill Allen, Richard Weiss, chief investment officer, CNB live taking up the entire hour broadcast on the forecast. It is owned by Viacom/CBS. Also posted on its website www.KNX.com.
·
KFWB 980 AM News conducted
interviews with Jack Kyser in advance of the event, and ran a series of stories
the morning and afternoon of the release. The story was also placed on the KFWB
website at: www.kfwb.com. KFWB 980 AM is the
number one all news radio station, and has three million listeners during the
·
KFI 640 AM ran both CNS and AP wire stories
quoting Jack Kyser throughout the day of the event. 50,000 watt talk format
station is the most powerful radio station west of the
· CNN (LA Bureau) interviewed Jack Kyser in advance and ran the story globally on the day of the embargo and forecast event.
·
Voice of
· Fox News Radio Network (LA Bureau) interviewed Jack Kyser in advance of story and aired stories on the day of embargoed report
· KPCC 89.3 FM News aired wire service stories we pitched on their morning newscast on the embargoed date and posted them on their website. KPCC is the flagship station of Southern California Public Radio. It airs all of the signature public radio news and talk programs, along with locally produced ones and has a strong following.
· KCRW Public Radio aired city news Services and AP wire stories on the Forecast and Event.
·
· Los Angeles Daily News (circ: 200,570) business editor conducted interviews with LAEDC staff and Chief Economist Jack Kyser to write an advanced story and post event news items for the Los Angeles Newspaper Group. It was published in the business section on the morning of the event, Feb. 21st and was posted on its website www.dailynews.com. Several related economy stories appeared days afterwards from housing to employment. The Los Angeles Newspaper Group, which has a circulation of more than one million (eight newspaper members. The coverage generated nearly a half dozen articles in its various newspapers.
·
Associated Press interviewed Jack
Kyser and ran the Forecast story globally the same afternoon as the event on
its newspaper member wires and broadcast wires. The story ran in more than
three dozens major newspapers, including the Miami Herald, LA Times, Boston
Globe, Chicago Tribune, Seattle PI, Tacoma Tribune and others in
· Reuters Wire Service – Reuters ran advanced stories on the event, and more than a dozen different bulletins and highlights from the Forecast throughout the day. Reuters offers 24-hour coverage of global happenings for professionals around the world. The news service also provides text, graphics, pictures, in-depth news analysis, features and profiles. They offer real-time data on 5.5 million financial records, information on 35,000 companies and financial information from over 300 exchanges and OTC markets. The company was founded in 1851. The outlet offers RSS (Real Simple Syndication). Reuters is available on the World Wide Web at http://www.reuters.com. Circulation is in the millions of financial readers.
·
City News Wire Services wrote 400
word story on the forecast and distributed one minute after
·
Daily Variety Magazine
interviewed Jack Kyser on the movie production and TV studio production
forecast of jobs forecast to be lost in 2008 in
·
Hollywood Reporter took the same
entertainment angle, interviewed Jack Kyser and posted the story one minute
after
· Backstage Magazine, the Forecast and Kyser interviews also appeared in the sister magazine and website Backstage. (www.Backstage.com).
·
Orange County Register published
the AP wire story that ran in the afternoon. The Orange County Register is the
largest of 28 daily newspapers operated by Freedom
Communications, Inc. The Register also publishes 23 weekly newspapers,
including the Spanish-language newspaper, Excelsior, three magazines, and myOC.com,
the local
·
· Real Estate Journal- sent a staff writer to the Forecast event for a story in its monthly publication on real estate.
·
LA Business Journal published a
story the morning of the event on its breaking news website, honoring the
embargoed story and sent writers to the event and wrote a story for the
·
San Fernando Valley Business Journal serves
as a source of business news in the
·
Los Angeles Downtown News attended
and published a very creative story capitalizing on
·
· The Press Enterprise interviewed Jack Kyser for the embargoed story and published the story on the morning of Feb. 21st. Total Circ: 190,773.
· The Daily Inland Bulletin interviewed Jack Kyser for the embargoed story and published the story on the morning of the event. Also published on its web site.
·
Daily Breeze interviewed Jack Kyser
on the Forecast and event and published the story Feb. 21st. cir: 65,750. Daily
Breeze is a daily newspaper published for residents of
· Antelope Valley Press did the story and published it on the day of the event. It was also published on its web site.
·
· San Bernardino Sun News interviewed Jack Kyser in advance of embargoed story and published it the day of the event.
·
· Contra Costa News also published an AP and Reuters Story the afternoon of the event.
·
Ventura County Star published a
story on the day of the Forecast. Ventura County Star is a local daily
newspaper serving the residents of
· California Apparel News interviewed Jack Kyser and they’re doing a big industry story.
· The Planning Report and Metro Investment Report attended the event and plans to publish a story and posted it on its websites: www.planningreport.com and www.metroinvestmentreport.com.
· Metro Investment Report attended the event and published stories on its website.
·
· LA Opinion, a business writer attended and interviewed Jack Kyser and wrote a story for next day’s (2-22-07) edition of the nation’s most influential Spanish newspaper. Circulation is 20,000 in Los Angeles Metro area, 100K+ nationally counting its website and distribution. We also sent images to the paper. Total circ: 155,000.
·
Azteca America, Spanish TV, Glendale sent a reporter
and crew, who interviewed Rod Banks on the financial markets and Leslie
Appleton-Young on the Real Estate market forecasts presented at the event. The
national Spanish TV station is based in NY City. Azteca
·
JiJi Press America, LTD sent a staff
reporter (US Japan business news) to cover the event for their media outlet. JiJi
Press
· The Korean News – used the AP story on the Forecast, but did not attend event.
· Korean Radio Network (KBS LA) call on the afternoon of the event to interview Jack Kyser for stories in its newscasts that afternoon.
· Seoul Radio Network interviewed Jack Kyser via phone on the Forecast and aired the stories on the afternoon of the Forecast.
· Sing Tao Newspapers (LA), Ltd. attended event and MAYO Communications sent via email image highlights of the event for his publication, which has a circulation of 30,000 and is owned by Sing Tao - newspaper in Hong Kong, China at MondoTimes.com
·
Santa Rosa Press Democrat (CA) also
published an advanced story on the Forecast. The Press Democrat is a local,
daily newspaper based in
Media outlets that expressed early and post interest
and said they might do the story later include:
VOA
Journal of
Manufacturing News
KVEA-TV, KMEX-TV, and KOCE-TV
MAYO Communications will continue to monitor other media hits over the next few weeks, which we will try to capture and send along to you. Many of the articles have been sent to you by via email already. Thanks team, and congratulations on another successful LAEDC Economic Forecast and media event.
Media Report 02/23/2006FINAL