TO: Los Angeles Economic Development Corporation
CC:
Jack Kyser, Sen. V.P. Chief Economist
FROM:
Aida Mayo, President
DATE:
RE: Media Report on “2006-2007 LAEDC Mid-Year Forecast”
Below
is a summary of the various media outreach activities MAYO Communications
conducted to promote the LAEDC “2006-2007 LAEDC Mid-Year Forecast,”
and the media activities performed for this campaign leading up to the
event on
Media
coverage included:
- Los Angeles Times conducted interviews
with Economist Jack Kyser and LAEDC staff in advance of the event. The story
was published in the Business section of the Los Angeles Times and on the
website www.LATimes.com. The LAT Editorial
Section also sent a writer to attend the event. Richard Verrier,
- Los Angeles News Paper Group (Daily News, Long Beach Press Telegram, Riverside Press Enterprise, The Daily Inland Bulletin and other business editors conducted interviews with staff and Jack Kyser to write an advanced story for the Los Angeles Newspaper Group. The story was published on July 12th.
- Los Angeles
Business Journal conducted interviews with staff and Jack Kyser to write
an advanced story for the LABJ’s
website issue of Wed, July 12th. The story was published for
the embargoed date. The morning of the release, it was also published in
the SFBJ publication.
- Reuters, San Francisco called several times, and plans to do a story later with Jack Kyser on the Forecast.
- City News Service
– Wrote and distributed to its
media members in SoCal overnight, and it should appear in local papers and
websites over the next week based on the news release provided. The event
and story also appeared several times on the CNS budget and was updated
periodically with the link to the forecast on the day of the embargo.
- Associated Press
Alex Veiga plans to include the forecast info the next time
he does a story on
- MovieWeb.com
Ran a short piece on
- The
Hollywood Reporter also interviewed Jack Kyser and it was picked
up by several ET trades including sister pub. Backstage.
- Backstage.com
- The Forecast story was published on the day
of the embargo.
- Los Angeles
Daily News published a story on the front page of the paper on the morning of
the embargo (“Best Forecast in
Six Years”) also ran a DVD story on the business section front
page using our data.
- North County
News interviewed Jack Kyser and ran the story on the day of the embargo.
- San Gabriel Valley Tribune ran the embargoed story. SGV is part of the Los Angeles Newspaper Group.
- Daily Breeze
published a story after interview Jack Kyser on the day of the embargo.
- Ventura County
Star got a late start, but plans to run the story over the weekend. Ventura County Star daily
newspaper is printed mornings, Saturday and Sunday. Circulation: 94,665.
Sunday: 102,821.
- The Riverside
Press ran the interview of Jack Kyser for the embargoed story
and published the story on the day of the event July 12th. Also
published on its website.
- San Bernadino
Sun did
an interview with Jack Kyser for the embargoed story and
published the story on the day of the event July 12th. Also published
on its website.
- The Daily Inland
Bulletin also ran a Jack Kyser interviewed on July 12th
and they also published it on its web site.
- Women’s
Wear Daily attended and plans to publish a story later.
- Planning Report
– Reporter Josh Stevens attended and plans to write a story on the Forecast.
· KFWB 980 News AM conducted an interview with Jack Kyser the day before the event and the embargoed story aired on the morning of July 12th and on the KFWB Business Hour. The story was also placed on the KFWB website at: www.kfwb.com.
·
KNX News (Business hour
3 million listeners) interviewed Economist
Jack Kyser for stories that aired the morning of the embargo on KNX and the KNX Business Hour. Also appeared on the KNX website.
·
KPCC (NPR Pasadena) ran advanced stories the morning of event on the news
and sent a reporter to cover and broadcast live, quotes and interviews from
the event at the Marriott.
- KFI 640 AM News ran the CNS story that ran on the wires overnight.
- KNBC-TV (NBC owned & Operated) ran the CNS news, too.
- KCBS-TV KCALTV-9
also ran the CNS news, too.
- KTLA-TV’s sent a crew interview Bill
Allen and Jack Kyser and ran a pkg on the
- KPBS
(NPR) interviewed Jack Kyser and ran the stories and posted the
audio on its website. KPBS is a broadcast service of
- CNN/Comcast attended event and they do a show on cable each week. Jack Kyser will be going to the studio to talk about the “Forecast.”
- LA Opinion Business attended and talked to Bill Allen and interviewed Jack Kyser. The story was published July 12th.It was also on its website.
- U.S. Japan Weekly,
Inc., is based in NY with
a circulation of 41,000. It is distributed throughout the
- Korean
Radio Network (KBS LA) Yun Lee interviewed Jack Kyser after the
event for its newscasts.
- Chinese Daily News (Sandy Chen) attended the event and plans to published a story this week with photos.
Other Minority Media interest included and planning to publish the story:
o
Korean News-Feng Xiao
o China Daily News attended the event and interviewed Jack Kyser at the event. Circulation is several million globally.
o
·
o ·International Chinese Daily News also attended the event and plans to run a story. Circulation is several million globally.
o
·Sing Tao Newspapers (LA), Ltd. Plans
to publish a story. MAYO Communications sent via email highlights of the event
for his publication, which has a circulation of 30,000 and is owned by Sing
Tao - newspaper in
o
o Chinese
Other
media outlets that expressed early interest and planned to cover included:
- San
Francisco Chronicle
- Journal of Commerce
- Hispanic Business Journal
- Bloomberg News
- Gannett News Service
- LA
Weekly
- Eastern Group Publications
- KABC-TV
- KTTV-TV KCOP-TV
- KCET-TV
- KVEA-TV
- KMEX-TV
- NBC Special Assignments
- CBS
- CNBC
- MSNBC
- CNN
- CNN Radio Network
- Public Radio Stations in several markets in the
(More than 100 media outlets expressed interest and MAYO has sent additional info and will continue to respond to inquires about the forecast over the next few weeks.)
One
of several news sites postings that received nearly 50,000 impressions.
HEADLINE:
"A
Quiet Boom in
BASIC STATISTICS
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Once again,
it was a pleasure working with your team on this project. We only had a few
weeks to pitch the campaign, but because we responded quickly and LAEDC was
always accessible, it worked into another new record setting campaign. If
you have any questions, please do not hesitate to call us at 818-340-5300.
Media Report LAEDC/ Mid-Year Forecast