
MAYO Communications
Aida Mayo, President
208032
Valerio St. Suite #4 Canoga Park, CA 91306
818
/ 340 - 5300 FAX 818 / 340 - 2550
Web www.MayoCommunications.com
TO:
Chris Becker, Executive Dir. OnTrac
CC:
Wally Baker, Jack Kyser
FROM:
Aida Mayo, President
DATE:
April 1, 2004
RE:
Media Report on “Congressional Interest in Homeland Security Study”
Below is a
summary of the various activities MAYO Communications conducted to promote
Chris Becker & Associates, Inc. Produced several news releases to create a
buzz in Washington D.C. on the renewed Interest in the Rail Study OnTrac released
on 9-11. Distributed to more than 200 media regionally and several thousand
business and transportation editors and trades nationally.
Media coverage
included:
-
Los Angeles Times Business
Orange County Edition - working on a series of stories.
- Orange County Register, Washington
DC Tad Vezner, also did not report on the more interesting activities
we pitched to him; however he did seem somewhat interested in the rail study
renewed interest for awhile.
- Press Enterprise did
an in-depth article that has been one of the most positive and far reaching
of recent events. We will continue to pitch them great story ideas.
- Las Vegas Sun (DC Bureau)
called about the rail study and we're still trying to reconnect to do
an interview on the rail study and the renewed interest in Washington DC
- Engineering News called
about the same story and did an interview with you. Still efforting the
article.
- KNBC-TV plans to book
in the near future "Today In LA Weekend" interview, but waiting for an opening
on Saturday or Sunday.
- City News Service (OC Bureau)
has been running our news release information. CNS spoon feeds most of the
Broadcast and some of the newspapers in the Southland.
- Orange County Business Journal
conducted an interview and will watch for its publication.
- LA Opinion interviewed
you today, and the indepth article should be coming out next week.
- Los Angeles Times conducted interviews
with Economist Jack Kyser and LAEDC staff and are doing a series of stories
that will be pulished in the Business section of the Los Angeles Times and
on the website www.LATimes.com
- Los Angeles
Business Journal conducted interviews with staff and Jack Kyser to write
an advanced story for the LABJ’s Monday July 21st issue. The story was published
for the embargoed date. The morning of the release, another LABJ reporter
called for the forecast and to ask if we could subscribe him to the Business
Beat.
- Los Angeles
News Paper Group (Daily News, Long Beach Press Telegram, Riverside Press
Enterprise, The Daily Inland Bulletin
and other business editors conducted
interviews with staff and Jack Kyser to write an indepth story for the Los
Angeles Newspaper Group.
- U.S. Japan Weekly, Inc., is based in Los Angeles with a circulation of 41,000.
It is distributed throughout the U.S. and Japan and they published the story from the Business Beat using Jack
Kyser and your quotes.
Other
Minority Media interest included:
o
Korean News
o
Chinese Daily news (Sandy Cheu)
o
The China Press (Nancy U)
o
LA Opinion Newspaper (Miguel Gonzalez)
o L.A. Web Inc, (Asian Publications)
o Chinese L.A. Daily News and Zhong Guo Daily News
o
Other
media outlets that expressed early interest included:
- KPFK 90.7 FM
- KSCN 88.5 FM
- KPCC 89.3 FM
- KCRW 89.9 fm
- San
Diego Daily Transcript
- California
Apparel News
- Sacramento
Bee
- Antelope Valley Press
- Journal of Commerce
- Hispanic Business Journal
- Bloomberg
- Gannett News Service
- CNBC-TV
- KCAL-TV
- KCBS-TV
- KTLA-TV
- Eastern Group Publications
- Pasadena Star News
- LA Weekly
- Watts Times
- IngleWood Today
- Public Radio Stations in several markets in the US, including
San Francisco (KQED ran the story Monday) and San Diego.
Media Report OnTrac 4-01-2004