IMMEDIATE RELEASE

November 10, 2004

 

Business Beat News Tip Sheet™, Homeland Security and Wal-Mart Media Relations Earns MAYO Communications Top Public Relations Society of America -LA'S PRisms Awards

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MAYO Communications Wins PRSA’s 1st Place In Corporate Communications”Among stiff competition

 

            Los Angeles, CA — MAYO Communications, a full service public relations firm based in Los Angeles was handed “First Place Corporate Communications” Prism Award  last night (Nov. 9, 2004) at the Public Relations Society of America (PRSA-LA) Los Angeles Chapter Annual Awards Gala at the Luxe Hotel Bel-Air Sunset Blvd, Los Angeles, CA, 90049.

MAYO was spotlighted for its Business Beat News Tip Sheet™.  Additionally, the online one-of-kind communication netted a PRSA PRism Award for first place in the “Creative Other- Nonprofit,” category. The news tip sheet is distributed monthly business editors, writers and assignment editors in California, has grown from 50 to 866 subscribers in less than one year.  It comes in several formats, includes headlines and images of news tips to the media  for story ideas. All newsletters by MAYO Communications are posted at www.MayoPR.com.

MAYO was also honored for its outstanding media “Education Campaign” category for its national and regional media management of the release “Wal-mart Superstores – An Economic Impact,” a controversial Los Angeles Economic Development Corporation (LAEDC) study that revealed the pros and cons of 40 superstores locating in Southern California.

And finally, MAYO was also spotlighted for “media placement-print.” Just weeks before the anniversary of 9-11 last year, MAYO launched a media campaign entitled “Terror On The Tracks – Homeland Security,”  which were study results of the nation’s first Homeland Security study with threats to the rail system, conducted by Los Angeles Economic Development Corporation (LAEDC) and Rand Corporation. The study was sanctioned by Orange North-American Trade Rail Access Corridor Authority, Brea, CA. OnTrac and Counterterrorism Expert Elsa Lee contributed to the report. MAYO earned national media coverage for all three of its clients. Shortly Spain’s deadly bombings, the media campaign heated up again in Washington DC, where Congress took a second look at it and used it as a guide for Homeland Security legislation.
                                 For more about MAYO Communications visit www.MayoPR.com.