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Media coverage included:
- Los Angeles Times Business Reporter Ron White conducted
interviews with Economist Jack Kyser, and participants on of the
day the event. The story was published on the front page of the
business section of the Los Angeles Times and on the website www.LATimes.com
two different times with colorful photos.
- Associated Press Business Writer Alex Veiga interviewed
Secretary Sunne-Wright McPeak, CABTA, Chief Economist and Vice President
Jack Kyser for a national story that ran on its newspaper and broadcast
wires circuit on the afternoon of May 5th, the day of the event.
The stories will continue to appear in various newspapers and news
websites for the next few days.
- Los Angeles Daily News Business Editor Greg Wilcox conducted
interviews with LAEDC staff and Vice President and Chief Economist
Jack Kyser to write an advanced story for the Los Angeles Newspaper
Group. The front-page business section story was published on May
5, 2004, morning of the event. It was prominently displayed with
two color photos of the ports and rail yards. The Daily News owns
The Los Angeles Newspaper Group, which has a circulation of more
than one million (eight newspaper members.
- Miami Herald, Los Angeles Knight Ridder/Tribune Business News
ran a story business editor Gregory J. Wilcox, Daily News, who wrote
a separate story that was published nationally May 5th. " Sarasota
Times, Sarasota, Fl ran the story in its business section. It was
the story by business editor Alex Veiga, which ran nationally in
numerous newspapers and websites.
- City News Wire Services in LA published the advisories,
news releases and other collateral we faxed and emailed to them.
The news alerts resulted in advance event posting on the CNS Budget
and the postings of our news release materials on the wire service
the morning of the event, too.
- Ventura County Star's Business Writer Deborah Crowe interviewed
Jack Kyser on less cargo moving through Hueneme for the embargoed
story and published it the morning of the event. Ventura County
Star daily newspaper is printed mornings, Saturday and Sunday. Circulation:
94,665. Sunday: 102,821.
- Antelope Valley Press Editor Ann Wishart interviewed Jack
Kyser for the embargoed story and published the story on the morning
of the event (May5, 2004). It was also published on its web site.
- North County Times interviewed Jack Kyser and staff in
advance for a story to appear May 5th on the day of event in print
and on the website. " San Gabriel Valley Tribune's ran the embargoed
story of Greg Wilcox the morning of the event. SGV is part of the
Los Angeles Newspaper Group.
- The Press Enterprise interviewed Jack Kyser for the embargoed
story and published the story on the morning of the event (May 5th.).
- CNN Reporter Jim Roope interviewed Chief Economist Jack
Kyser about the Trade study, event and infrastructure issues and
others. Stories aired on the CNN radio station members after midnight
on May 5th. CNN is the largest radio network reaches millions worldwide.
- United Press International (UPI) Hil Anderson did the story
from our news release out of the LA Bureau. UPI is another global
wire service, which reaches most markets throughout the nation and
world. Since 1907, United Press International (UPI) has been a leading
provider of critical information to media outlets, businesses, governments,
and researchers worldwide. Covering a wide range of topics, UPI's
journalists provide in-depth reporting of major news events and
offer unique analysis of global issues affecting business and policy
decisions. UPI products include original content in English, Spanish,
and Arabic. Headquarters are in Washington, DC, with offices in
Hong Kong, London, Santiago, Seoul and Tokyo.
- Voice of America, expressed interest and will call next
week to interview Jack Kyser about the study. We'll follow-up with
them. It is one of the world's largest radio networks. Taxpayers
support it and VOA broadcasts where they need to broadcast, unlike
CNN that broadcasts in English, VOA airs in 65 languages. VOA set
up its own radio network during the Iraq War.
- KFWB 980 News conducted interviews with Jack Kyser on the
morning of the event and ran the stories before our news conference.
The story was also placed on the KFWB website at: www.kfwb.com.
KFWB 980 AM is the number one all news radio station, and has three
million listeners during the noon hour. It is owned by Viacom/CBS.
- KNX News Reporter Todd Lietz attended the news conference
and later interviewed Secretary Sunne-Wright McPeak; Jack Kyser
and Chris Becker, OnTrac and METROLINK about the study impacts and
the stories aired on the KNX drive afternoon news shows. He was
so delighted to have so many different stories he said he planned
on producing some weekend features, too for KNX. "
- KABC 790 AM aired newswire stories on its morning drive
newscasts on the day of the event. " KCBS-TV Ch. 2/KCAL TV-Ch.9
sent a photographer to the news conference, capture Secretary Sunne-Wright
McPeak; Jack Kyser and Chris Becker's comments and split for the
wildfires coverage. We are ordering any TV clips from the stations.
- KNBC-TV (NBC owned & operated) published the story on
their website and ran our information on the on the air. Even though
they had confirmed attendance breaking news on wildfires prevented
them from sending a crew over.
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· Additional
Minority Media interest included:
-
LA Opinion Business Reporter
Yolanda Arenales attended and used our photos. The story was published
the next day. It was also placed on the LA Opinion homepage the
day after the event. It is the most influential Spanish paper.
"
-
Korean News, reporter
Alan Lee attended and also requested images MAYO photographed
at the news conference for story. (Cir.2 million)
-
Chinese Daily News (World
Journal) sent a reporter to cover the N.C.
-
US Japan Weekly (might
do the story later)
-
Sing Tao newspapers
(LA), Ltd. Also attended the news conference
-
The
China Press (Nancy U)
-
L.A.
Web Inc, (Asian Publications)
-
Chinese
L.A. Daily News and Zhong Guo Daily News
Media outlets that expressed early and post
interest and said they might do the story later include:
- Atlantic Northeast Rails & Ports
- Random Lengths and Weights News
- Chain Storage News
- California Apparel News
- LABJ
- KCRW 89.9 fm
- Sacramento Bee
- Long Beach Press Telegram
- Journal of Commerce "
- Hispanic Business Journal
- Manufacturing News
- Associated Press
- Gannett News Service
- New house News Service
- Copely News Service
- Eastern Group Publications
- Wave Newspapers
- Watts Times
- IngleWood Today
- Crenshaw Magazine
We will continue to monitor possible media hits over the next few
weeks. Once again, it was a pleasure working with your team on this
project. We look forward to working on the next successful media
campaign soon. If you have any questions, please do not hesitate
to call us at 818-340-5300.
Media Report LAEDC/ 2004 tradeStudy552004
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