TO:                 Lee Harrington, CEO & President, LAEDC

 

CC:                 Wally Baker, Senior V.P., LAEDC              

 

FROM:           Aida Mayo, President

DATE:            July 21, 2004

 

RE:                 Media Report on 2004-2005 “Mid-Year Economic Forecast”

 

Below is a summary of the various media outreach activities MAYO Communications

conducted to promote the LAEDC “2004-2005 Economic Forecast,”

 

 Media coverage included:

  • Los Angeles Times Business Economic Editor Bill Sing conducted interviews with Economist Jack Kyser, and staff in advance of the event. The story was published prominently in the Business section of the Los Angeles Times and on the website www.LATimes.com.
  • Los Angeles Daily News Business Editor Greg Wilcox conducted interviews

with LAEDC staff and Vice President and Chief Economist Jack Kyser to write an advanced story for the Los Angeles Newspaper Group. The front-page story was published on the morning of the embargoed forecast distribution. The Los Angeles Newspaper Group, which has a circulation of more than one million (eight newspaper members.

  • CNN Reporter Jim Roope  interviewed Chief Economist Jack Kyser about the “Forecast.” Stories aired on the CNN radio station members after midnight and all day on July 21st CNN Radio currently has more than 2,000 radio affiliates, 400 in California. It is the world’s largest radio network.

·        Daily Variety Magazine interview Jack Kyser and ran the Hollywood side of the forecast on the front page of the weekly magazine.

  • City News Wire Services published the advisories, news releases and other collateral we faxed and emailed to them. The news alerts resulted in the CNS Budget listing and they posted news release materials were published on the wire service after the event, too.

·        Associated Press Business Reporter Gary Gentile called for Jack Kyser and may run the story later this week.

·        United Press International (UPI)’s Pat Nason took the Hollywood angle and published a length story on the forecast and was posted globally on the UPI website. Through its partners and clients, UPI reaches two-three million readers.

·        Reuters, SF called for Jack Kyser and indicated they might published the story, too.

  • Orange County Register Reporter James kelleher interviewed Jack Kyser and LAEDC staff for a story to appear this week in the OCR. The Orange County Register is the largest of 28 daily newspapers operated by Freedom Communications, Inc. The Register also publishes 23 weekly newspapers, including the Spanish-language newspaper, Excelsior, three magazines, and myOC.com, the local Orange County internet Web portal.

·        The Hollywood Reporter also called for Jack Kyser and plan to run the story.

  • Ventura County Star interviewed Jack Kyser for the embargoed story and published it the morning of the release.  Ventura County Star daily newspaper is printed mornings, Saturday and Sunday. Circulation: 94,665. Sunday: 102,821.
  • North County Times interviewed Jack Kyser and staff in advance for a story to appear July 21st Story was published on the day of embargoed release.
  • San Gabriel Valley Tribune’s ran the embargoed story the morning of the release and called after receiving our information and advisories. SGV is part of the Los Angeles Newspaper Group.
  • The Press Enterprise interviewed Jack Kyser for the embargoed story and published the story on the morning of July 21st.
  • The Daily Inland Bulletin interviewed Jack Kyser for the embargoed story and published the story on the morning of the event July 21st. It was also published on its web site.
  • Antelope Valley Press called for the embargoed story and published the story on the morning of July 21st. It was also published on its web site.
  • US Japan Weekly called for Jack Kyser and said they might do the story later on the

Tourism industry portion.

  • KFWB 980 News conducted interviews with Jack Kyser in advance of the event and ran the stories the morning of the release. The story was also placed on the KFWB website at: www.kfwb.com. KFWB 980 AM is the number one all news radio station, and has three million listeners during the noon hour. It is owned by Viacom/CBS.
  • KNX News called, but we too busy with wildfires.

·        KPCC 89.3 FM News Interviewed Jack Kyser airing the story tomorrow. KPCC is the flagship station of Southern California Public Radio. It airs all of the signature public radio news and talk programs, along with locally produced ones and has a good following.

Minority Media Interest included:

 

·        Korean News, Korean Radio News

·        Chinese Daily news (World Journal)

·        Shipping and Trade News (Tokyo News Service)

·        US Japan Weekly (attended)

·        Sing Tao newspapers (LA), Ltd. (Geoff Chin, attended)

 

Media outlets that expressed early and post interest and said they might do the story later this week include:

  • California Apparel News
  • Apparel News (plan to run story this week or next focusing on Fashion)
  • Journal of Commerce
  • KCRW 89.9 fm
  • San Diego Tribune
  • Sacramento Bee
  • Long Beach Press Telegram
  • Manufacturing News

 

We will continue to monitor possible media hits over the next few weeks. If you have any questions, please do not hesitate to call us at 818-340-5300.  Media Report 7/23/2004